What You Need To Know About Social Media Policy
I’ve been asked to provide a webinar on social media policy for the good folks...
Social Media Marketing
Jason Falls From Staid To Social: A Social Media Case Study
Social media marketing, if performed strategically, can do a lot of things. It can effectively...
What You Need To Know About Privacy, Security and Safety On The Social Web
We live in the era of OpenID and Mark Zuckerberg’s statement that, “the age of...
Five Sure-Fire Resources For Compelling Blog Photography
If a picture is worth 1,000 words then the right picture is worth more. Choosing...
How To Know If Your Business Is Social
Sitting beside Janice on a flight is a fascinating experience. She’s naturally social and refuses...
More Proof The Echo Chamber And Reality Aren’t Related
New research released today by Edison Research and Arbitron tracking three years of data and...
Why You Shouldn’t Trust Automated Sentiment Scoring
Automated sentiment scoring has evolved as the feature du jour of the social media monitoring...
We’ve Only Just Begun
You can believe all the Forrester reports and eMarketer statistics you want, but the truth...
A Corporate Blogging Tool Worth Blogging About
If you are a regular reader here at Social Media Explorer, you know that I’m...
The Problem With Conversational Marketing
Social media marketing essentially evolved from The Cluetrain Manifesto assertion that markets are conversations. The...
Where Social Media Monitoring Services Fail
It doesn’t matter which social media monitoring service you use. None of them do what...
Common Sense Safety Tips For Foursquare And Gowalla
Location-based platforms like Foursquare and Gowalla (and I heard Friday Facebook might be unveiling location-based...