In business, appearances are very important. For an ecommerce store, appearance can be the difference between a successful venture and a struggling one. Potential customers that come to your site are going to be paying attention to more than just the product you’re selling, so you’ve got to make your site look professional, clean, and catchy. Here are a few tips to help improve the look of your ecommerce store.
- Get a Great Logo. Logos are very important. They turn your entire business into an easily-spotted symbol; like a visual shorthand. Having a logo is part of branding and can make your business instantly recognizable. You can design your logo yourself using a logo maker or you can hire someone to design one for you. Logos work best if they’re simple and eye-catching so once you’ve got your design, ask a few friends or family members what they think of it to get some feedback.
- Use High-Quality Photos on Your Site. You’ve put a lot of time and energy into creating your product and building your business so don’t blow all that by having crummy photos displaying your wares. Take the time to get pictures that make your product look as great as it is. If you need to hire a photographer, you can do that or you can learn how to do that on your own. Set up your own mini photo shoot so your site and product will look as professional as possible.
- Don’t Be Afraid to Redesign Your Site. If you think that your site may be hard to navigate or if it just has a kind of dated look then now is the time to fix it. Customers can be an invaluable resource when it comes to getting feedback about the use or look of a site so don’t be shy about asking. Have you heard a complaint about your site numerous times? Then get that sorted, pronto! The great thing about having an ecommerce store is that you can implement redesigns fairly easily and unveil a new look without disrupting too much of your traffic and order volume. Pick a down time – like right after the holidays – if you’re worried that a site redesign might cause issues although if something you’re going to change is a problem customers have been having then it’s best to do that right away.
- Make Clear Sections and Categories. Even if you think that everything you’re selling is all part of the same category, your customers might not see it that way. Breaking things into smaller groups can make a site easier to navigate as well as better looking. Having clear sections with easily spotted headings can keep a customer on your site longer and can change them from a browser to a buyer. Grouping things together can also help your sales because people may see more things they like in one specific category rather than having to bounce all over a site to see similar products.
Your ecommerce store should be a reflection of yourself while also being easy for any random person on the internet to navigate and from which to order. A professional-looking site is not that hard to achieve with a little work and it can really help your business grow. Great photos and an eye-catching logo (either designed by an artist or by yourself using a logo maker) can turn your ecommerce store into a huge success while a site redesign can give a fresh new look.
Try to engage new customers and keep old ones happy no matter what you do. It’s your store and your business so make it the best it can be. You’ll be glad you did!