And just like that, we’ve already flown through half of 2017! With the end of the year looming closer and closer, your team might be taking another look at those yearly goals you made 6 months ago. Haven’t made as much progress as you hoped for? All is not lost! The middle of the year is actually a great time to reset and re-strategize your marketing efforts. You have half a year’s worth of experience to better understand the issues you’re tackling and enough time left to make some real impact on those initiatives.
Regardless of the specifics of your 2017 social media goals, there’s a good chance that learning about the industry’s best practices can give you a leg up. What better way to do that than to attend some top-notch conferences? Here’s a round-up of some of the best social media conferences you still have the chance to attend this year:
1. VidCon
June 21-24; Anaheim, California
For online video marketers, there’s no better conference to attend than VidCon. This conference attracts thousands of online video viewers, creators, and industry representatives from around the world. While the largest crowd at VidCon consists of video fans looking to meet their favorite creators, the convention also offers an Industry Track. These tickets give you access to 27 master classes taught by social media experts from companies like YouTube, Nielsen, and BuzzFeed.
2. Content Marketing World
September 5-8; Cleveland, Ohio
It’s no secret that a major driver of social media success is quality content. At Content Marketing World Conference and Expo, you’ll have the chance to hear from industry titans from brands like GE and IBM about how they extract the most value from their content across various channels, including social. This is the largest content event ever, with over 4,000 attendees, 225 speakers, and 550 brands expected to be present. Don’t miss it!
3. Spredfast’s Smart Social Summit
October 16-18; Austin, Texas
If you’re in the social media marketing game, there’s a good chance you’re familiar with Spredfast’s social software. The company has infused its focus on integrating social strategy with the science of data into its Smart Social Summit. Last year’s conference saw panels from a diverse group of influencers, from comedian Trevor Noah to web psychologist Nathalie Nahai. If you’re looking to learn from innovative leaders in social, Smart Social Summit is the place to be.
4. Social Media Strategies Summit
October 17-19; New York, New York
Often times, the best way to master a craft is by seeing how the experts do it. That’s exactly how Social Media Strategies Summit approaches its conference. At this year’s event, thought leaders from companies like Viacom, Microsoft, and BNY Mellon will share what social media strategies have helped catapult their brand’s marketing efforts. The summit also offers training sessions for lead generation, analytics, and strategy development on social, so you’ll definitely leave with tangible skills.
5. Incite Marketing Summit East
October 24-25; Brooklyn, New York
If you’re looking to attend a more generalized marketing conference, Incite Summit is your best bet. This convention organizes its panels into four categories (personalization and experience, content and storytelling, attribution and insights, and omnichannel integration), so you can customize your experience based on your marketing needs. Social Media Explorer covered last year’s Incite Summit East; click here to get an idea of the incredible insight offered at the conference.
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