A Complete History of Influencer Marketing and What it Means for the Future [Infographic] - Social Media Explorer
A Complete History of Influencer Marketing and What it Means for the Future [Infographic]
A Complete History of Influencer Marketing and What it Means for the Future [Infographic]
by

Social media has democratized much of our lives in a way that has made it easier than ever before to access news and information. One of the things that has become democratized is who gets to be famous. It used to be that you would have to be discovered by a talent or acting scout and then you could start on your path to becoming famous according to who the executives decided to hire and promote. Today you can start a YouTube channel and do makeup tutorials and become Internet famous, and there’s even a good chance that brands will hire you to promote their products.

Social media influencers tend to be more authentic, and people tend to trust them more than celebrities when they endorse a product. There are some rules that go along with being a social media influencer – you have to make it clear that you have been paid to endorse a product. Learn more about the evolution of the social media influencer from this infographic!

++ Click to Enlarge Image Chart++
Evolution of Influencers

Source: Evolution of the social media influencer

About the Author

Brian Wallace
Brian Wallace is the President of NowSourcing, one of the world's top infographic design agencies based in Louisville, KY and Cincinnati, OH. Brian also runs a local event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.
  • Camryn Melanson

    I found this post to be very informative as well as intriguing. While social media influencers are people I see often on my various timelines, this gave insight to what they’re actually doing and how the whole system works. The history behind the influencers was great and showed how much our social media has evolved and the impact it has on the world today.

  • Milo Spencer-Harper

    Thanks Brian for a fun and quirky history of influencer marketing. I enjoyed the article.

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