Social media has democratized much of our lives in a way that has made it easier than ever before to access news and information. One of the things that has become democratized is who gets to be famous. It used to be that you would have to be discovered by a talent or acting scout and then you could start on your path to becoming famous according to who the executives decided to hire and promote. Today you can start a YouTube channel and do makeup tutorials and become Internet famous, and there’s even a good chance that brands will hire you to promote their products.
Social media influencers tend to be more authentic, and people tend to trust them more than celebrities when they endorse a product. There are some rules that go along with being a social media influencer – you have to make it clear that you have been paid to endorse a product. Learn more about the evolution of the social media influencer from this infographic!