Online vs. Offline Marketing: An Infographic - Social Media Explorer
Online vs. Offline Marketing: An Infographic
Online vs. Offline Marketing: An Infographic
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Your business needs to attract customers, as well as build a loyal fan and follower base. As you would expect with the digital world, there are many online avenues and channels your business can utilize to reach its audience. Offline marketing has, until recently, been given poor press. You would think that in the digital age that offline marketing is dead and buried—who reads brochures these days, right?

Digital Marketing – Examine All the Options

Conversely, there are so many choices for marketing online that it can be tempting to assume that a ‘bit of everything’ hits the mark. It doesn’t. You must explore the channels where your customers are already. Otherwise, money spent on SEO, PPC advertising, email marketing, and so on, will be wasted.


Offline Marketing – Still a Contender

If you understand your customer demographic, you may also find offline channels that will lead customers to your business. A well-designed brochure or one-sheet delivered with the local free press, for example, can be the seed that develops into a new customer. They may buy online but if the leaflet or brochure helps them find you, it can help close the sale.

Bringing Digital and Offline Marketing Together

Both digital and offline marketing have a role to play in marketing your business. But the level of activity assigned to each depends on your budget and where your customers are. Take a look at this infographic for details on a variety of marketing channels.

About the Author

James Trotter
James Trotter is a content marketer for Colour Graphics and a contributor for a number of marketing blogs.
  • Ali Anjum

    These are all valid points. As online marketing grows, offline marketing slowly fades away. However, the likelihood of offline marketing completely going down any time soon is unlikely. I like how you point out that using both methods is vital to covering all your bases. Interestingly enough, there are still things that only offline marketing can accomplish that online cannot. Will we ever reach a period where online marketing is the only style of “marketing” because it eventually makes offline marketing tasks simpler, or another form of online marketing?


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