Your business needs to attract customers, as well as build a loyal fan and follower base. As you would expect with the digital world, there are many online avenues and channels your business can utilize to reach its audience. Offline marketing has, until recently, been given poor press. You would think that in the digital age that offline marketing is dead and buried—who reads brochures these days, right?
Digital Marketing – Examine All the Options
Conversely, there are so many choices for marketing online that it can be tempting to assume that a ‘bit of everything’ hits the mark. It doesn’t. You must explore the channels where your customers are already. Otherwise, money spent on SEO, PPC advertising, email marketing, and so on, will be wasted.
Offline Marketing – Still a Contender
If you understand your customer demographic, you may also find offline channels that will lead customers to your business. A well-designed brochure or one-sheet delivered with the local free press, for example, can be the seed that develops into a new customer. They may buy online but if the leaflet or brochure helps them find you, it can help close the sale.
Bringing Digital and Offline Marketing Together
Both digital and offline marketing have a role to play in marketing your business. But the level of activity assigned to each depends on your budget and where your customers are. Take a look at this infographic for details on a variety of marketing channels.