Social Media Measurement White Paper Now Available
HootSuite Releases Social Media Measurement White Paper
HootSuite Releases Social Media Measurement White Paper

We are always excited when one of our team members does something awesome. Nichole Kelly, one of SME’s regular contributors and a social media measurement consultant, worked with HootSuite recently to create a white paper for them called, “An Introduction to Social Media Measurement.

It’s the first in a series of white papers Kelly is working on. In her typical, Full Frontal ROI style, Nichole cuts through the clutter of retweets and follower counts and focuses on measuring social media marketing efforts with financial goals and objectives in mind. The HootSuite paper includes how-to documents on getting metrics from its new Custom Social Analytics Reporting feature.

“Marketers want to measure social media in a way that is meaningful to the organization, but unfortunately most of us aren’t metrics junkies and there isn’t a silver bullet answer,” Nichole told me. “The whitepaper series is about showing marketers how they can finally tie their results to financial metrics like sales,revenue, and cost.”

She said the partnership with HootSuite was the result of the company’s desire to cut the B.S., too, and get to the data that drives better decision-making in the organization. That’s Nichole’s style. That’s my style. So I thought I’d let you know you should go download this thing. It’s good.

And here it is:

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Thanks again for the coverage on Part 1 – a great reaction so far! This morning, we released Part 2 of the 5-part series called: Applying Social Media Measurement to the Sales Funnel. Check it out and share your thought and tactics – we’re listening :) 

  • Thanks so much for sharing this.  Hootsuite is a great tool!

  • Thanks for sharing with your audience Jason. Nichole is a gem to work with and we look forward to releasing the next 4 editions full of practical tips and tactics for measuring ROI. 

    • Thanks for stopping by HootSuite folk. We certainly dig Nichole. Glad you do
      too. Nice job on the reports. Looking forward to the rest of them!

  •  Sounds like a great addition to the social media resource bank. So many people are flummoxed by measuring that they avoid social media altogether or don’t tweak it to get the most bang for their buck. I’ll add this one to my resource list.

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  • Tik

     Thank you for this post. I think that is is a good thing to be able to track social media effort with more than the number of clicks received.

  •  Wow! Kudos to Nichole for this great work! At a first glance it seems really awesome! Thanks for sharing the download link, Jason :)


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