Branded Content Is Here to Stay
Fun fact: This year, the Tribeca Film Festival created its first ever award for branded...
2016
Kristina Brown What Happens When Your Audience Isn’t Your Target
As I was analyzing the online audience of a recent brand, I discovered that its...
Jason Falls A Beginner’s Guide to Content Marketing
Content is like water. It seems to fall freely from the sky in abundance (think...
Don Power My Changing View for Facebook Advertising
Like many of you I am a user of Facebook, often logging in multiple times...
Frank Eliason Micro Influencers: When Less Is More
Influencer marketing has been gaining momentum amongst brands. Particularly in a climate that gets easily...
Katalina Bock 4 Unexpected Ways Social Media Can Impact SEO
Far too often, I see companies operating their SEO teams and their social media teams...
Cynthia Johnson Infographic: Content Marketing 101 Featuring Kittens
I recently came across an interview with Lukas Kircher. Mr. Kircher is the managing director of...
Mark Armstrong Watch out Snapchat, A Monster is Lurking
In “Bambi Meets Godzilla,” an unknowing little deer munches cheerfully in the meadow just long...
Drew Neisser Is Facebook a Colossal Waste of Money?
Is it blasphemy to call out the most powerful social media channel ever built as...
Bill Carmody Your Blog is a Waste of Time
If you’re not blogging the right way your site’s blog is a complete waste of...
Jarrell Chalmers Are Emojis and Chatbots the Future of Customer Engagement?
Have you ever looked at the slew of food emojis on the iPhone and wondered,...
Snapchat or Instagram: Where Does Your Brand Fit?
Snapchat and Instagram are often compared to each other because they both focus on sharing...
Ellen Borza