I recently came across an interview with Lukas Kircher. Mr. Kircher is the managing director of C3, Europe’s largest content marketing agency. He summed up his craft in a way that brought it into sharper focus for me. I thought his insights deserved wider distribution. I decided to create an infographic to that end.
Here it is. I hope it gives you a better understanding of what content marketing is, and what makes it successful.
Editor’s Note: Thanks to Mark Armstrong Illustration for sharing this unique infographic. We believe it does a great job introducing Content Marketing in a fun and engaging way.