Email marketing is one of the most effective ways of promoting a business, moving prospects into your sales funnel, and giving value to loyal customers. However, running marketing campaigns manually can be highly tedious especially if your business has a rapidly growing email list. This is why we need the support of automation – to automatically handle repetitive digital marketing tasks.
As a business owner, one of the biggest wins you can achieve is to convert as many prospects as you possibly can into paid customers, all this in a personal and relevant way. This is exactly what you can achieve by automating your email campaigns and follow-ups. There are many marketing tools for this job, but MailChimp is hands down one of the most effective software you’ll find on the market today.
Why use automation with MailChimp?
Like in any other activity or process, automation is meant to make running an online business easier. For example, with a marketing tool like MailChimp, you can easily enhance the process of creating email lists, data collection and segmentation depending on your marketing goals. Additionally, you can add new subscribers into an email list and send them personalized welcome messages. If you also want people to sign up for special offers and convert them into returning customers, automating with MailChimp could be a great starting point.
Another reason to use automated marketing tools is that you can track your sales and follow up customers based on their purchases. Yes, automation can do all this for you.
In the following section, we expound on what you can achieve with MailChimp and other related marketing tools.
Create sign up forms on your website
Let’s admit it, every business fancies having as many people subscribing to their list as possible. A good way to do this is to create appealing sign-up forms that you embed on your website. While it’s possible to add these forms manually, it requires some knowledge in web design and programming, which of course could be discouraging to people that are less tech-savvy.
Luckily, you don’t need to go through all these hassles especially now that most marketing tools allow you to customize sign up forms using a simple drag and drop editor.
Customize your autoresponder emails
To increase open and click through rates for your emails, it’s always a good idea to personalize the most important ones like the sign up confirmation and welcome emails. MailChimp, among other marketing tools, allow you to set up a customized series of autoresponder emails. This offers a great way to earn credibility and build productive relationships with your subscribers.
The aim of setting an autoresponder series is to help the right customers know you better, and gradually introduce them to your product offerings. From here, you can drive potential customers into your sales funnel by enticing them to purchase products that will benefit them. If you are using MailChimp, you can easily create such an autoresponder series for your campaigns in the “workflows” section.
Track and measure your campaigns
As a business owner, one of your key responsibilities is measuring your efforts and determining what works and what doesn’t. In a digital campaign, this could entail monitoring your email campaigns to figure out the key areas that need improvement.
Using automation tools will help you to track your performance by providing detailed reports and statistics collected from your campaign. MailChimp, for example, allows you to see all the crucial metrics such as open rates, click through rates, bounce rates, the number of people who’ve signed up or unsubscribed from your list, etc. This is sufficient information to help you improve your campaigns.
To begin, if your campaigns are recording low open rates, you can try to work on your email subjects. On the other hand, you can choose use A/B testing to check which email formats do better if looking to boost your click-through rates. Finally, if you receive too many spam reports or bounce-backs, improving your email content and adjust your mailing frequency could just be the solution.
Leverage the power of integration
Popular marketing tools such as MailChimp can easily integrate with a wide range of third-party business systems and applications that you’re possibly using in your business for other processes. A few notable opportunities you may consider here include Google Analytics, PayPal, Facebook, Twitter and Pipedrive integration among others.
Most of these integrations enable you to sync customer data 2-way between the respective tools which means you can access useful data from a single point and as a result enjoy improved overall efficiency.
One of the most effective ways of enhancing customer engagement and loyalty when running an online business is by automating your marketing campaigns. Besides streamlining the sales process, automation can also help you cut down on mundane administrative tasks so you’re able to focus on other more critical functions in your business.
Many online businesses have successfully put their marketing campaigns on autopilot by using automation with MailChimp, so why not you?