September 25, 2020
Criticism of social media isn’t new, and it’s often warranted. For example, social media has been linked to self-esteem issues, cyberbullying, and car accidents. Distracted driving is one of the primary causes of car accidents,...read more
December 24, 2013
T’was the night before Christmas and what’s dancing in your head — visions of sugar plums or your latest social media metrics? If you’re feeling like your brand got a little lost in social during...read more
November 20, 2013
Client: “I sell heavy machinery in Nampa, Idaho. Why do I only have 15 Facebook likes?” Consultant: “Well, what’s your social media budget?” Client: “I don’t have one.” Consultant: “Hmmm… How big is your social...read more
October 31, 2013
Shallow. Transparent. Contrived. No, I’m not talking about the latest pop-star train wreck. I’m talking about the scary side of social media, where popularity rules! It can be downright frightening at times. Like it or...read more
August 16, 2013
When’s the last time someone from your IT department participated in a Twitter chat on industry developments while at work? Or has anyone from your accounts payable team liked your brand’s Facebook page? Or when...read more
July 10, 2013
Kate chuckled as she repeated the reporter’s question: “Do we have a social media strategy? Of course we do! To get as many Facebook likes as humanly possible!” Social media has been the next big...read more
