Tim Atkins

With the rise of the #MeToo movement, the pervasiveness of sexual harassment has been exposed in industries ranging from Hollywood to tech and even giant retailers like Lowes. What about the ad industry, one intertwined...read more

The auto-industry is in the midst of a change. The values, expectations, and behavior of car-buyers are shifting. On top of this, the products for sale are becoming iteratively more advanced, the manner in which...read more

We all know the tried-and-true approach of creating buyer personas and buyer journeys when it comes to creating content calendars to fit your content marketing strategy. However, with the influx of content available on the...read more

From the way people connect with one another to finding new products and staying updated on recent events, social media has impacted nearly every facet of daily life. Some of that has been for the...read more

Failed customer experience ventures are often the result of good intentions but poor deployment. It’s easy to see the end benefits of focusing on the consumer, from increased loyalty to a lower cost to serve,...read more

If you’re active on Snapchat, then you’re familiar with the various filters the app provides. Outside of those that alter your facial features or add special effects, there also filters that tag your location or...read more