Making the Case for Long-Form Content
Much of the advice aimed at content marketers boils down to “keep it quick.” Audiences...
Kat French
Kat French Avoiding Burnout as a Social Media Professional
Earlier this week, fashion and beauty blogger Essen O’Neill abandoned a social media empire she’d...
Using Reddit to Inspire Fan Activation for your Brand
Last month, we examined how to use Tumblr as a fan activation channel. This month,...
Using Clever Copywriting to Enhance Social Visuals
Visual assets have taken over social media content. You may be tempted to think the...
Using Tumblr to Inspire Fan Activation
Last week, we discussed the maturing social media landscape, highlighted in a recent report from...
How Brands are Adjusting to the Maturing Social Media Market
Let’s be frank. Marketers can be guilty of having the attention spans of overstimulated toddlers....
How Lifestyle Mags Are Killing it on Social
Marketers look to social media to evaluate even traditional media buys. You may think of print magazines as old-fashioned, but…
This is Why You’ll Never Pay for a ‘Like’ Again
Last week brought great news to marketers who care about real business metrics and ROI (which...
Why We Blew Up Our Blog
This week we launched our massive redesign of Social Media Explorer. Making dramatic changes to such...
Do Social Media Crises Actually Exist?
You’ll find a lot of content out there regarding how to handle a “social media...
Assemble the Ultimate Marketing Team
Superhero movies are super popular right now. We thought it would be fun to take...
Making Data Matter Means Asking the Right Questions
There’s a lot of talk out there about “big data.” Let’s take a virtual field...