Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.
Making the Case for Long-Form Content
January 21, 2016
Much of the advice aimed at content marketers boils down to “keep it quick.” Audiences don’t have the attention span for anything more than 140 characters. In fact, if you can make it fit neatly...read more
Avoiding Burnout as a Social Media Professional
November 5, 2015
Earlier this week, fashion and beauty blogger Essen O’Neill abandoned a social media empire she’d built over the course of her teen years. Deleting her accounts on Tumblr and Snapchat, the young Australian edited captions...read more
Using Reddit to Inspire Fan Activation for your Brand
October 26, 2015
Last month, we examined how to use Tumblr as a fan activation channel. This month, The Smart Social Report brings us some surprising insights on another social channel where passionate conversations are taking place, but...read more
Using Clever Copywriting to Enhance Social Visuals
September 29, 2015
Visual assets have taken over social media content. You may be tempted to think the need for sharp copywriting skills is over. That couldn’t be further from the truth. Eye-catching images and video clips are...read more
Using Tumblr to Inspire Fan Activation
August 17, 2015
Last week, we discussed the maturing social media landscape, highlighted in a recent report from Spredfast. This week, we’re taking a deeper dive into their findings on Tumblr, a microblogging platform which is home to...read more
How Brands are Adjusting to the Maturing Social Media Market
August 3, 2015
Let’s be frank. Marketers can be guilty of having the attention spans of overstimulated toddlers. We’re terminally in love with the shiny razor’s edge, the new hotness, the Next Big Thing. It’s ironic (and a...read more
Cases & Causes
How Lifestyle Mags Are Killing it on Social
by Kat French |
July 28, 2015
News & Noise
This is Why You’ll Never Pay for a ‘Like’ Again
by Kat French |
July 15, 2015
Why We Blew Up Our Blog
by Kat French |
June 25, 2015
Do Social Media Crises Actually Exist?
by Kat French |
June 22, 2015
Assemble the Ultimate Marketing Team
by Kat French |
June 22, 2015
Making Data Matter Means Asking the Right Questions
by Kat French |
June 9, 2015
Cases & Causes
LinkedIn Endorsements: Worthless or Worth a Second Look?
by Kat French |
June 3, 2015
The Opportunity Cost of Opportunity
by Kat French |
June 7, 2013
Salvaging Your Sanity as a Community Manager
by Kat French |
May 23, 2013
When Less is More in Your Content Strategy
by Kat French |
May 10, 2013
E-Commerce Content Strategy and Amazon’s Goodreads Purchase
by Kat French |
April 5, 2013
What Tomb Raider Can Teach You About Content Strategy
by Kat French |
March 22, 2013
Is Content Discoverability the Holy Grail of Marketing?
by Kat French |
March 8, 2013
The Comeback Kids
by Kat French |
January 25, 2013
Everything isn’t a nail.
by Kat French |
January 11, 2013
Saying Yes to the Unexpected
by Kat French |
December 14, 2012
DEBATE: Facebook is Not Blackmailing Brands
by Kat French |
November 27, 2012
Zen and the Art of Website Conversion
by Kat French |
October 31, 2012
What Is Dark Social And Should It Effect Your Content Strategy?
by Kat French |
October 30, 2012
The Slow Death of Feedburner Accelerates
by Kat French |
October 17, 2012
Does Your Content Strategy Tell Your Customer’s Story?
by Kat French |
October 5, 2012
How to Choose a Blogging Platform
by Kat French |
September 26, 2012
Social Media Explorer Wins GLI Inc.Credible Award!
by Kat French |
September 13, 2012
What Happens Before The Click
by Kat French |
September 7, 2012
Using Analytics to Plan Great Content
by Kat French |
August 28, 2012
Big Announcement: Our Keynote Speaker for Explore Orange County is…
by Kat French |
August 14, 2012
Has Social Data Finally Escaped the Lab?
by Kat French |
August 10, 2012
At Any Age, Social Media Management Means Taking Responsibility
by Kat French |
July 23, 2012
Social Media Pros: Where Do We Go from Here?
by Kat French |
July 15, 2009
Is Corporate Social Media Poisoning the Well?
by Kat French |
June 24, 2009
Some (More) Thoughts on Content Marketing Strategy
by Kat French |
June 17, 2009
A Day in the Life of a Social Media Manager
by Kat French |
May 27, 2009
Ask SME: How do I start a blog if I’m not a computer nerd?
by Kat French |
May 19, 2009
Keeping safe in social media
by Kat French |
May 13, 2009
Five Social Media Topics I’d Love to Read About
by Kat French |
May 6, 2009
Comment Tracking Smackdown! Disqus versus Backtype
by Kat French |
April 29, 2009
The Ten Commandments of Content Marketing
by Kat French |
April 22, 2009
Fan Communities, Online Content and the Definition of Plagiarism
by Kat French |
April 15, 2009
5 Social Media Topics I Could Do Without
by Kat French |
April 8, 2009
Tools & Tips
The Advanced Quick ‘n Dirty Guide to Social Media Monitoring
by Kat French |
April 1, 2009
Quick ‘n Dirty Social Media Monitoring Guide: Intermediate Edition
by Kat French |
March 25, 2009
Skittles New “Website” Leaves a Bad Taste for Some
by Kat French |
March 4, 2009
A Quick ‘n Dirty Guide to Setting up Social Media Monitoring
by Kat French |
February 18, 2009
Seven Signs You Need a Social Media Sabbatical
by Kat French |
February 16, 2009
What’s Your “Web Service Tanked” Contingency Plan?
by Kat French |
February 11, 2009
Tools & Tips
5 Ways to Make Your Website Mobile (And 1 Reason You Might Not Want To.)
by Kat French |
January 20, 2009
Why Integration Is Critical For Internet Marketing
by Kat French |
January 7, 2009
The 2009 Cult Classic Movie Guide to Social Media Strategy
by Kat French |
December 29, 2008
Yes, Virginia, There Really Is an Audience for Podcasts.
by Kat French |
December 17, 2008
If Content Is King, Can I Be Its Queen?
by Kat French |
December 10, 2008
Exploring Social Media (Without Getting Fired)
by Kat French |
November 19, 2008
Thoughts, Impressions from Pubcon 2008
by Kat French |
November 14, 2008
A Social Media Primer for Traditional Creatives
by Kat French |
November 10, 2008
Personal Brands, Secret Identities and Worlds Colliding…Oh, My!
by Kat French |
November 7, 2008
The 5 Critical, Current Responsibilities of a Social Media Expert
by Kat French |
October 31, 2008
Simple Efficiency Tweaks to Get More Done in Social Media
by Kat French |
October 22, 2008
How to Be in the Right 50% of Social Media Marketing Campaigns
by Kat French |
October 8, 2008
Web Analytics Basics For Bloggers
by Kat French |
October 3, 2008
Exploring The Relationship Between Social Media & Search
by Kat French |
October 1, 2008
Will Social Media Change the Political Process? Has It Already?
by Kat French |
September 26, 2008
Old School Social Media Pt II: Podcasts
by Kat French |
September 22, 2008
Are The Influencers Less Influential Now That The Masses Have Arrived?
by Kat French |
September 17, 2008
Make Your Blog Sexier to Advertisers with One Easy Step
by Kat French |
September 12, 2008
Discussion Forums – An Oft-Overlooked Element of Social Media
by Kat French |
September 10, 2008
Don’t Shoot the Messenger
by Kat French |
September 5, 2008
How Social Media Opens The Door For “Happiness Marketing”
by Kat French |
August 27, 2008
The Bonsai Method of Social Media Management
by Kat French |
August 20, 2008
A Twitter-Told Tale
by Kat French |
August 13, 2008
Ad:Tech Chicago: Can We Please Stop Preaching to the Choir?
by Kat French |
August 7, 2008
Burn the Ships! Should Social Media Specialists Jettison Their Backgrounds?
by Kat French |
July 28, 2008
Involver Wants to Make Video Widget Advertising Easy.
by Kat French |
July 23, 2008
Diving (Safely!) into Social Media: Determining Success or Failure
by Kat French |
July 14, 2008
Diving (Safely!) into Social Media: Working with Partners and Vendors
by Kat French |
July 7, 2008
Because We All Just Wanna Be Big Rockstars
by Kat French |
July 2, 2008
Diving (Safely!) into Social Media: Creating an Effective RFP
by Kat French |
June 30, 2008
Diving (Safely!) into Social Media: Getting Ready to Get Social
by Kat French |
June 23, 2008
New Series Starts Monday: Diving (Safely!) Into Social Media
by Kat French |
June 20, 2008
Small is Beautiful
by Kat French |
June 13, 2008
Is Social Media a Waste of Time, or What Are You Doing With Your Cognitive Surplus?
by Kat French |
June 6, 2008

  • VIP Explorers Club

    Drew Neisser
    Jason Falls
    Brian Moran
    Eric T. Tung
    Kerry O'Shea Gorgone
    Bernie Borges
    Tessa Horehled
    Bill Carmody
    Cynthia Johnson
    Suzie McCarthy

  • Recent Posts