The Bonsai Method of Social Media Management
Life is not like a box of chocolates, regardless of what Forrest Gump may tell...
Kat French
Kat French A Twitter-Told Tale
Thanks to Twitter, I will no longer have to suffer the indignity of cutting tomatoes...
Ad:Tech Chicago: Can We Please Stop Preaching to the Choir?
Remember the Deanna Carter song from a few years back, “Did I Shave My Legs...
Burn the Ships! Should Social Media Specialists Jettison Their Backgrounds?
This post actually started out in my head as a comment on Jason’s great post...
Involver Wants to Make Video Widget Advertising Easy.
I won’t lie. There are many sweet aspects to the gig here with Jason. (Not...
Diving (Safely!) into Social Media: Determining Success or Failure
 Strap on your goggles and slap on your fins, folks. It’s time to wrap up...
Diving (Safely!) into Social Media: Working with Partners and Vendors
Welcome to Part 3 of a 4 part series on getting your organization acclimated to...
Because We All Just Wanna Be Big Rockstars
“Social media influencers are not celebrities.” Jason said it last week, and at least a...
Diving (Safely!) into Social Media: Creating an Effective RFP
Well, after Jason’s last emotion-charged post, I’m afraid this one is going to seem a...
Diving (Safely!) into Social Media: Getting Ready to Get Social
This is the first of a four part series on getting your brand involved in...
New Series Starts Monday: Diving (Safely!) Into Social Media
Let’s say you’re convinced of the power of social media. You’ve recognized the importance and...
Small is Beautiful
Is getting bigger a good thing? Ask Twitter. For weeks now, they’ve been dealing with...