Michael Erickson Facchin

Michael is the head of Paid Traffic Optimization at SearchScientists.com. He loves rising above technical jargon to be a reliable source of practical marketing strategy and tips for small businesses to sell more online. As an enthusiast of all things PPC, he blogs, podcasts, and creates videos for the Search Scientists Blog. When not at his computer, he can be found snorkeling, surfing, and enjoying life at his home in the US Virgin Islands.