Social media ROI is nothing but a numbers game
Every time a marketer says that social media ROI isn’t important or doesn’t tell the...
Nichole Kelly
Nichole Kelly Are you Prepared for Your Digital Afterlife?
The reality is impossible to avoid. As unfortunate as it is, most of us have...
Is Your Digital Strategy Designed to Fail or Designed to Deliver?
How often does your marketing team put together a strategic plan? After 15 years in...
Your Content isn’t Going Viral Because it Sucks
It’s the million dollar question every marketer wants to know. How do I get my...
Trends Disrupting Agencies in 2014
The role agencies play for brands is changing. The disruption that is coming will require...
The 2014 State of Marketing
As Jason mentioned in his post earlier today, our friends at Salesforce and ExactTarget surveyed...
2014 Marketing Measurement Predictions
The world of marketing measurement has evolved drastically over the last 5 years. I’ve personally...
The Top Driver of Social Media ROI That You Are Probably Missing
Attribution problems are likely the greatest barrier to social media ROI in the market today....
The “Type A” Personality vs. “A-Player” Conundrum
If you work in the corporate world I’m sure you’ve heard it. She/He is a...
It’s Time for a Social Media Measurement Intervention
Tweets, retweets, mentions, likes, comments, shares, Klout, Kred, PTAT…Seriously?!? When did marketers decide that we...
Putting Customers at the Center of Your Business Model
Companies are starting to recognize that customer experience is an important element for having a...
Demystifying Marketing and Social Media Measurement
I’ve been evangelizing measurement in social media since 2009. I’ve started to sound a bit...