Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole
Social Media Managers Can Enter to Compete for 100,000€ Grand Prize
February 23, 2015
Are you doing some kick ass social media work that deserves to get some credit? Do you want to visit France in the summer? Would 100,000€ make your bank account happy? If you answered HELL...read more
The Only Game Worth Playing is the Game of No Games
November 4, 2014
If you’ve ever sat in a conference room for a meeting, you’ve experienced games. Everyone plays games; even you. It is possible to eliminate the games if YOU decide to stop playing. Games kill innovation,...read more
Could Lean Rapid Prototyping Increase Your Marketing ROI?
October 15, 2014
One of the things you’ll learn when measuring ROI is that you need an effective way to quickly test ideas for effectiveness before big marketing dollars are put behind them. One of the biggest challenges...read more
Have our devices turned us into zombies?
September 30, 2014
Have you ever been in a restaurant and sat next to a table where everyone was glued to their cell phone and didn’t even look at each other or talk? Have you ever gone to...read more
Are Marketing Awards Really Highlighting the Best Work?
September 2, 2014
I’ve seen a variety of announcements lately from agencies who have recently won awards for everything from best agency to best creative. As happy as I am for all of the agencies and brands whose...read more
Can marketers tell the difference between lies and truth?
August 12, 2014
Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well...read more
Preaching is creating a divide between you and your audience
by Nichole Kelly |
July 31, 2014
Is Ego Coming Between the Value You Could Offer Your Audience?
by Nichole Kelly |
July 30, 2014
A leader in thought does not make you a thought leader
by Nichole Kelly |
July 29, 2014
Is Your Ego What’s Really Driving Your Social Presence?
by Nichole Kelly |
July 28, 2014
Why are companies so horrible at communicating?
by Nichole Kelly |
July 22, 2014
How Sococo is Completely Transforming the Virtual Office
by Nichole Kelly |
July 16, 2014
Why we abolished our vacation policy
by Nichole Kelly |
July 2, 2014
4 Tips to Conquer an Overwhelming Calendar
by Nichole Kelly |
June 26, 2014
What if you could create content at the speed of thought?
by Nichole Kelly |
June 17, 2014
Are you Tattoo Passionate About Your Work?
by Nichole Kelly |
June 10, 2014
Your Organization isn’t as Complex as You Think
by Nichole Kelly |
May 27, 2014
Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI
by Nichole Kelly |
May 19, 2014
What Makes You Memorable?
by Nichole Kelly |
May 13, 2014
Will Social Video Be the Next Big Thing?
by Nichole Kelly |
May 6, 2014
The Answer to the Organic Reach vs Advertising Problem on Social Media Channels
by Nichole Kelly |
April 29, 2014
Is Hard Work What’s Holding You Back From Success
by Nichole Kelly |
March 25, 2014
Are Google, Facebook and Twitter the Reason Mass Surveillance is Possible?
by Nichole Kelly |
March 18, 2014
Are Genetics the Key to Personalized Healthcare?
by Nichole Kelly |
March 11, 2014
Social media ROI is nothing but a numbers game
by Nichole Kelly |
March 3, 2014
Are you Prepared for Your Digital Afterlife?
by Nichole Kelly |
February 18, 2014
Is Your Digital Strategy Designed to Fail or Designed to Deliver?
by Nichole Kelly |
February 11, 2014
Your Content isn’t Going Viral Because it Sucks
by Nichole Kelly |
January 21, 2014
Trends Disrupting Agencies in 2014
by Nichole Kelly |
January 14, 2014
The 2014 State of Marketing
by Nichole Kelly |
January 8, 2014
2014 Marketing Measurement Predictions
by Nichole Kelly |
December 31, 2013
The Top Driver of Social Media ROI That You Are Probably Missing
by Nichole Kelly |
December 17, 2013
The “Type A” Personality vs. “A-Player” Conundrum
by Nichole Kelly |
November 12, 2013
It’s Time for a Social Media Measurement Intervention
by Nichole Kelly |
November 5, 2013
Putting Customers at the Center of Your Business Model
by Nichole Kelly |
October 22, 2013
Demystifying Marketing and Social Media Measurement
by Nichole Kelly |
October 15, 2013
News & Noise
Using an Internal Social Network to Solve Real Business Problems
by Nichole Kelly |
October 8, 2013
What Do You Want in a Business Podcast?
by Nichole Kelly |
September 23, 2013
Stop Listening When Social Media Experts Tell You ROI Isn’t Important
by Nichole Kelly |
September 17, 2013
Are We Moving into an OnDemand Economy?
by Nichole Kelly |
September 3, 2013
One Bad Experience Can Ruin a Lifetime of Loyalty
by Nichole Kelly |
August 13, 2013
Measurability is a Key Success Factor for a Social Media Strategy
by Nichole Kelly |
August 6, 2013
2013 Social Media Study on Banks and Credit Unions Yields Surprising Results
by Nichole Kelly |
July 23, 2013
Tools & Tips
16 Must-Listen Business Podcasts
by Nichole Kelly |
July 16, 2013
What Happens When a Brand, Social Media and Mobile Meet?
by Nichole Kelly |
July 9, 2013
Tight Rope Walking and Social Media
by Nichole Kelly |
June 25, 2013
The B2B Sales Power Punch
by Nichole Kelly |
June 18, 2013
News & Noise
Transforming into the Digital Marketing Agency of the Future
by Nichole Kelly |
June 11, 2013
How to Make the Business Case for Social Media Marketing
by Nichole Kelly |
June 4, 2013
Is Predictive Modeling the Future of Decision Making?
by Nichole Kelly |
May 28, 2013
Recharging Your Digital Marketing Batteries
by Nichole Kelly |
May 14, 2013
Lean In: Women are their own Worst Enemy in Business
by Nichole Kelly |
May 7, 2013
Social Media Domination: Road Tour
by Nichole Kelly |
April 30, 2013
News & Noise
Dynamic Content | The Future of the Web is Here
by Nichole Kelly |
April 23, 2013
Marketers are Failing Miserably at Building Business Credibility
by Nichole Kelly |
April 16, 2013
Power 100: Top Banks and Credit Unions Using Social Media
by Nichole Kelly |
April 8, 2013
Is Agreeing to Disagree Killing Innovation?
by Nichole Kelly |
April 2, 2013
HP Empowers Social Care in Customer-Manned Forums
by Nichole Kelly |
March 28, 2013
Social Media’s Dirty Little Secrets
by Nichole Kelly |
March 12, 2013
How Net Promoter Can Revolutionize Your Digital Marketing
by Nichole Kelly |
March 5, 2013
Businesses Have Something to Learn from Internet Marketers
by Nichole Kelly |
February 27, 2013
Youtility: Why Smart Marketing is About Help Not Hype
by Nichole Kelly |
February 21, 2013
News & Noise
The Death of the Sales Funnel As We Know It
by Nichole Kelly |
February 19, 2013
Tools & Tips
How to Earn a Black Belt in Google+
by Nichole Kelly |
February 13, 2013
Great Social Media Requires a Bigger Trash Can
by Nichole Kelly |
February 12, 2013
Content Marketing: Dance Like Nobody’s Watching
by Nichole Kelly |
February 5, 2013
Community Managers Firmly Take Their Seat on the Front-Line
by Nichole Kelly |
January 28, 2013
Can You Get ROI From Simple Words on Twitter?
by Nichole Kelly |
January 25, 2013
Explore. The Next Generation Event for Social Media and Digital Marketing
by Nichole Kelly |
January 22, 2013
The Model for a Successful Startup is Broken
by Nichole Kelly |
January 15, 2013
What CEO’s Need to Understand About Social Media
by Nichole Kelly |
January 8, 2013
Tools & Tips
Social Media Risks Are Real, Not Managing Them is Irresponsible
by Nichole Kelly |
January 3, 2013
Amazing Things Will Happen if You Give to a Non-Profit Today
by Nichole Kelly |
December 25, 2012
Working When You Want, Where You Want – A Dream Come True Or a Nightmare In Disguise?
by Nichole Kelly |
December 21, 2012
The Most Loved and Hated Brands of 2012
by Nichole Kelly |
December 18, 2012
To Be Successful, Social Media Has to Fail
by Nichole Kelly |
December 11, 2012
Be Prepared as Digital Natives Demand the 4 Hour Work Week Lifestyle
by Nichole Kelly |
December 4, 2012
Autodesk Scores a Home Run with Gamification
by Nichole Kelly |
November 8, 2012
How Data Hype is Destroying Your Social Media ROI
by Nichole Kelly |
September 17, 2012
Building A Customer Service Culture To Drive Profits
by Nichole Kelly |
September 12, 2012
SME Digital Power Panel – Social TV: The Battle of Three Screens
by Nichole Kelly |
August 13, 2012
Is Facebook Anti-ROI for Brands?
by Nichole Kelly |
July 26, 2012
Infographic: How To Determine Facebook and Twitter ROI
by Nichole Kelly |
July 5, 2012
SME Webinar: How to Tackle the Biggest Challenges in Online Retail
by Nichole Kelly |
June 27, 2012
The Youth Soccer Match Guide To Social Media Strategy
by Nichole Kelly |
May 1, 2012
3 Mission Critical Reasons to Convert Fans and Followers into Email Subscribers
by Nichole Kelly |
February 28, 2012
Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI
by Nichole Kelly |
February 7, 2012
Super Charge Your Social Media With HootSuite And Google Analytics
by Nichole Kelly |
December 28, 2011
Mobile Marketing Advice: 6 Experts Tell You Everthing You Need to Know
by Nichole Kelly |
December 5, 2011
What Zappos Insights Can Teach Us About Social Media Values
by Nichole Kelly |
November 17, 2011
Breast Cancer Gets Glammed
by Nichole Kelly |
October 27, 2011
Showtime Uses a Microsite and Encrypted Tweets to Launch Homeland
by Nichole Kelly |
September 23, 2011
News & Noise
6 Reasons NOT to Create a Facebook Fan Page
by Nichole Kelly |
August 26, 2011
What Role Do You Want Social Media to Play in Politics?
by Nichole Kelly |
August 5, 2011
How Can Marketers Attract Pre-Teens with Social Media?
by Nichole Kelly |
July 13, 2011
Tools & Tips
Hiring a Social Media Agency? Read this First!
by Nichole Kelly |
June 24, 2011
Infographic Says You Should Pay Attention to Your Facebook Profile Photo
by Nichole Kelly |
June 3, 2011
Social Media Measurement: What You Are Doing Wrong
by Nichole Kelly |
May 13, 2011
2011 Trending Topic: Social Media ROI
by Nichole Kelly |
April 21, 2011
Is your Agency Social? You better find out soon!
by Nichole Kelly |
April 1, 2011

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