Sheila Scarborough is a writer and speaker specializing in tourism, travel and social communications. Along with Becky McCray, she co-founded Tourism Currents - online education in social media for destination marketing. Sheila is a Navy veteran and also an NHRA drag racing fan....because there's one winner, one loser and no whining.
One theme ran through many of the keynotes and breakout sessions at Explore Dallas Fort Worth - the importance of listening to your customers. Of course that should be obvious, but not enough businesses really do it.