March 17, 2011
Last week I was part of a neat experiment with a group of about 30 or so forward-thinking market researchers to come up with the five “hot” and five “not-so-hot” trends that will affect our...read more
February 24, 2011
Statistically speaking, most of you probably work for someone else. At some point, if you are the social media evangelist for your team, unit or company, you will have been asked this question: so, what’s...read more
February 2, 2011
I spotted an interesting data point in the recent report from the Pew Internet and American Life Project, entitled “The Social Side Of The Internet.” The basic findings of the report – that Internet users...read more
January 13, 2011
Regular readers of my posts here and at BrandSavant know that I have, on occasion, raised questions about various measures of online influence. No, they are not perfect, and in some cases are downright meaningless....read more
December 17, 2010
The tubes were buzzing yesterday about Twitter’s new round of funding from Kleiner Perkins, whose $200 million dollar investment brings Twitter’s total valuation to around $3.7 billion. As someone who has been involved with VC...read more
November 23, 2010
The Center for Marketing Research at UMass Dartmouth recently came out with a study entitled The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies. This study reprises...read more
by Tom Webster |
November 2, 2010
by Tom Webster |
October 14, 2010
by Tom Webster |
September 23, 2010
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