Since 1995, Tracey has been developing digital solutions. Currently SME Digital’s lead strategist, she continues to be dedicated to bringing cutting edge, thoughtful and measurable solutions to marketers. With more than 15 years in digital, Tracey not only brings vision, but the tools and strategies to execute against complex next generation concepts. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge social, mobile and digital marketing practices.
One of our clients onboarded a new community manager for the re-launch of social for their brand this month. As their partner, we had the honor to onboard this person and build a great manual...read more
Earlier this year, I wrote a post called the Curse of High Performers. It is one of my favorite posts. People who are rockstars in any organization should get investment because they are making magic...read more
Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to...read more
Author’s note: I am cold and tired of winter. This post is particularly cranky Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9...read more