In today’s digital climate, the first thing most of your consumers will see about your business is your online brand presence. If you want to make a targeted and highly effective first impression, then it’s vital that you maximize this presence at all costs. Fail to do so, and you’ll end up pushing customers away, and ultimately, you’ll find yourself falling behind in the race for custom.
Optimize your company website
Your company website is the focal point of your online brand presence. It is the platform that most of your potential customers will head to first when they are in need of information pertaining to the products and services that you provide, and it is the platform that you will link back to whenever you post content through your other online channels (your social media handles, your blog, your ecommerce store, etc.). To ensure that this essential platform doesn’t hinder you in your attempt to maximize your online presence, you must seek to optimize it at all costs.
To guarantee that no stone is left unturned in this instance, it’s best that you enlist the services of a company that specialises in website design Birmingham. These types of professionals will get to work right away in ensuring that your site is responsive on all devices, accessible at all times, and built with SEO in mind. As a result, you’ll have a strong platform from which to build the rest of your online brand presence from.
If your brand confuses them in any way, you can be sure that consumers won’t want to waste their time giving it any attention. It is for this reason that you must be consistent with your branding across all of your online platforms.
The key approaches that you should take as you attempt to create brand consistency are as follows:
- Developing your own guidelines and not deviating from them
- Paying attention to corporate culture and your internal branding exploits
- Keeping your tone and message in mind every time you create new content
- Creating a content schedule that allows you to keep a track of what you are posting
- Only using platforms and channels that collate with your brand
- Partnering up with influencers who appeal to your target audience
- Working closely with your sales team when it comes to crafting your brand identity
Run a blog
If you format it correctly and upload engaging content to it regularly, running a blog could hugely improve your chances of maximizing your online brand presence. The main benefit that you will stand to reap from running a blog is that you will have a platform on which to showcase just how much an authority you are in your field. As long as you research your topics thoroughly and craft them in a professional manner, posting blog content will allow you to establish validity in your brand. What’s more, blogging could even help you to cultivate fruitful relationships with customers and other professionals in your field.
Be wary when using social media
Social media is a great platform on which to market your business – there’s no denying that. These types of sites can, however, be a double-edged sword. All it takes is one improper or unprofessional piece of content to be uploaded, and your whole brand presence can take a serious hit. It is vital, then, that you are wary when using social media and that you consider your content carefully before you go ahead and upload it to your social handles. A good piece of advice is to not engage yourself in political debates — in one way or another, you’re bound to upset or offend someone if you do!
Leverage different types of content
Should your consumers ever become bored with the random facts of content that you post online, your brand presence will take a serious hit. To ensure that this isn’t a problem you ever have to face, you need to start leveraging different types of content. As long as the topics that you cover are themselves intuitive and engaging, doing this will guarantee that your posts never become stale or irrelevant.
Here are the main forms of content that you should be leveraging:
- Short- and long-form written text (500 words, 1000 words, 1500 words, etc.)
- Case studies
- White papers
- Checklist downloads
Your online brand presence is what consumers associate most with your business. It is absolutely essential, then, that you maximize this presence and ensure that it reaches its full potential. To do that, you’re going to have to put the above advice into practice.