A brand is more than just your business logo and name – it is one of your most valuable assets and embodies the values of your company.
There are many brands in each niche and new ones are being added each day. In fact, studies show that Americans are exposed to almost 4,000 – 10,000 ads a day – that’s a lot of brands vying for the attention of your target audience.
The right branding can help you distinguish your business so your prospects choose you from the competition – but that takes time.
It’s important to invest in a solid brand-building process so you can highlight your business for your current and prospective customers. Here’s how you can get started:
Research The Competition
Assess the market potential before you enter the market and learn more about your competitors.
Browse social media such as Facebook, Twitter, Instagram, YouTube, and even Reddit to find reviews on products that are similar to yours. Analyze what your prospects are saying about your competition to find gaps in the market.
Don’t forget to critically evaluate how buyers interact with your competition to help you figure out what you can do better.
These activities should give you a fair idea about:
- Who your top competitors are?
- Which customers can you sell to the easiest?
- How does your target market talk about others in your niche?
Create Your Value Proposition And Brand Persona
You can’t offer everything to everyone, so take some time to think about your unique value proposition. This will help you focus on what you can do better than the competition – i.e. your company’s competitive edge.
Is your company professional, charming, bold, brave and fearless? Or is it quirkier, chill and trendy as a business? The answer is your brand persona.
This helps you determine the kind of attitudes, personality traits and values your brand exhibits and the kind of buyers it attracts.
Choose Your Brand Name And Colors
If you want to future-proof your brand, consider a name and colors that can work across several industries and niches.
Colors can have a significant impact on how your brand is perceived – in fact; color recognition can help increase brand recognition by up to 80%.
That’s why color psychology is a whole subject that studies how colors evoke certain emotions in people. You can use different hues and shades to guide your customers’ perceptions about your brand.
A branding agency NYC can determine the right colors, while also creating a brilliant logo design and brand messaging.
Get A Simple Yet Unique Logo Design
Logos first come to a consumer’s mind when they think about your brand, so make them count.
Many well-known brands, including Twitter, McDonald’s, Wendy’s, Starbucks etc. are prime examples of how a great logo helps with their brand perception and recall.
Logo design is easier when you have a designer who understands your brand’s needs – so find a suitable partner who can help create the perfect logo for you.
Research shows that businesses that have a bad reputation and poor branding often pay 10% higher salaries to their staff – so building a brand can help you save money on several counts.
While it may be difficult, it’s not impossible to build a powerful brand as long as you plan, execute, research and put your focus on creating something that your audience will love.
With the help of a branding agency in NYC, you don’t have to sweat the creative facets of the process. Instead, you can concentrate on the more pressing aspects of business, like costs, revenues and growth – and leave the branding to the pros.