The Business Side of Social Media - Social Media Explorer
The Business Side of Social Media
The Business Side of Social Media

There are new ways that businesses can connect with customers. Social media is allowing businesses and customers to interact with the business. Judge Napolitano has noticed the way that businesses and customers are interacting. Napolitano feels that this is a very good thing and feels that social media for business is a good thing.

Customer Demands

Social media will allow a business to ways to meet the customers and their demands. Customers have questions and they want answers quickly. Social media allows customers to connect with brands and get their comments and questions answered quickly. Most people are looking for a response within the hour. While this is not a lot of time social media does allow the business to respond quickly.

Global Reach

It allows a business to connect with people all around the world. They do not have a limited customer base. The internet and social media allow people all around the world to become potential customers. The business has a reach well beyond what they could have expected. This will allow them to have millions of customers. If a business does not have a social media site they are missing out on a large share of the market and worldwide customers.


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Judge Napolitano thinks this will allow the business to have the chance to expand and to work with others. They may find people or others that they can partner up with. This will allow them to have a recognizable brand and will further expand their reach to new clients. They may even have a web developer to work with that will allow them to develop a brand and a presence.


When a customer makes a purchase they are looking for a business to be an authority in the specific area. They want the business to become an authority in the content area. Social media is a great place to do so and to showcase this talent. The social media page can contain additional information. They can post links to articles, informational articles, pictures, and other memorable content. This will show the business knows what they are doing and it shows that they know the area. They will show they are an authority and that they are credible. This will allow them to have better customer service and the customers can build up trust and loyalty.

Show Appreciation

Social media will allow the business to thank the customers. They will have posts to thank the customers for their business. While this may seem like a small gesture it does mean a lot to the customers. They need to be appreciated for their business and social media is a great way to reach out to customers. They can even post ads and promotions on the page.

These are some reasons why a business wants to use a social media site and have a presence on social media. Social media will allow a business to build a strong presence and will allow them to interact with customers.

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About the Author

Mary Smith

VIP Explorer’s Club