It is widely known that reasonable numbers of start-ups and small businesses close their operations every year. In fact, approximately 50 percent of new businesses close within the first five years. They find it quite tough to sustain and survive in the competitive sector and struggle to bring return customers toward their doors. Digital marketing is one of the most effective and economical ways to reach customers or audiences. Unfortunately, mastering the art of digital marketing can take years of studying and thousands of dollars in education cost. Hiring a specialist to support your business in capitalizing on digital advertising is typically a good investment, if you are keen in ensuring that you make the right hire. Your digital marketing experts should have technical experience and knowledge to make use of digital platforms in the best manner that will turn the targeted audiences to prospective customers. Businesses and start-ups can make use of many online tools and even a formal digital marketing skill test to assess the skills a digital marketer should have to help the business survive.
The essential skills every digital marketer should have includes:
- Video Marketing
- Content marketing
- Data Analytics
- Design based thinking and planning
- Knowledge of SEO and SEM
- Analytical thinking
- Knowledge of different technologies
- Extra skills
Did you know that well designed and optimized video increase the search engine position by at least 50 percent? Trailing only Google, YouTube is the second largest search engine in the world. Videos have taken the internet by storm and have the potential to capture customer attention and trigger actions. Recent reports and research state that 80 percent of the customers are more likely to buy a product after watching a detailed video. Videos have higher SEO ranking, engagement and conversion rates when compared with other forms of media.
Digital marketing experts should have knowledge on everything related to video production. They should possess the skills to develop quick intro videos that can capture the attention of potential customers.
Content can make or break businesses. Search engines have become smarter than ever before and give priority to websites with high-quality content. There is no doubt that content marketing will continue to be a game-changer in the digital world. Digital marketing teams should not only know how to develop SEO rich content but also develop content that facilitates audience engagement. Content can be delivered in various forms, including video, social media posts, web blog content, email, e-books, whitepapers, and press releases.
It is important for businesses to know demographic data in advance about their potential customers. The digital marketing team should have knowledge of data analytics tools like Google Analytics. These tools help them make use of the gathered data and information to learn about consumer behaviour and apply this knowledge to developing new solutions that increase conversion rates. Data analytics skills help digital marketing experts understand the expectations of prospective future customers. This information is vital in building a strong customer base to make the future successful.
Design based thinking and planning
In simple words, Design Thinking is the way of identifying and approaching the problems from the end user perspective. Digital marketing experts should follow this approach to think in a customer-centric way of solving problems.
There are 5 important phases to process, according to The Interaction Design Foundation. These include empathize, define, ideate, prototype, and test. Since these processes focus on user experience and design-based thinking, plan on it continuing to be one of the most important elements of digital marketing.
Knowledge of SEO and SEM
Search Engine Optimization is one of the most important pillars of digital marketing. Digital marketing expert should have sound knowledge and understanding of the best SEO practices and understand how to integrate this strategy in a digital marketing campaign. Both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) can affect the entire success or failure of a digital strategy so keen expertise in this area is critical to your business success.
Digital marketing professionals should have excellent analytical thinking skills and the ability to combine it with problem-solving proficiency to help develop innovative campaign ideas. These qualities can help find problems and solve them in the initial stages before becoming a severe issue.
Knowledge of different technologies
Everyone knows that the landscape of business in this century is driven on technology. Your digital marketing teams should be comprised of quick learners and individuals who are able to master new technologies. They should get familiar with the most commonly used tools used as domain managers, web-hosting platforms and content management systems like WordPress, and other tools and software in their professional area.
The best digital marketing experts will be a forward-thinking, curious, strategy-centred, business-focused, problem solver, and quick learners.
The above-mentioned are some of the essential skills that your digital marketer should possess. The resume alone cannot unravel the abilities of the candidates at the time of hiring. This is the reason why businesses give importance to assessment tests to access the much-required skills.
Now there are reputed companies to help the HR team in conducting a digital marketing skill test online. The test is designed by the industry experts to access the professional knowledge, skills, and talents that a digital marketing professional should possess in order to be successful in their role.
Digital marketing is essential to help the business grow and achieve lifetime business goals. Make sure that you hire the best digital marketing experts for your businesses. Online skill tests help save time and automate the sorting process when selecting the right candidate. Candidates can take the test from comfortable locations, and the results are generated instantly and sent to the hiring department to shortlist the best candidates for the final interview.
Hire the best digital marketing experts with the help of the digital marketing skill test which can help you bring in more customers through personalized digital marketing efforts.