When running a marketing campaign, it’s impossible to exclude blogs from the mix. Not only do they enhance a domain’s search visibility, but blogs also help educate and influence visitors who might be interested in a certain product or service.
Regardless of your industry, blogging should be an intrinsic component of your digital marketing efforts. However, writing blogs that guide visitors towards a conversion can take too much time and effort. This is further complicated by the abundance of content online. Fortunately, these tips should help you overcome the challenges of blogging and ensure that your business gets the most out of every blog you publish.
1. Go beyond keyword research
Many blog writers talk about the importance of structuring blogs around the main keyword, but this used to be the strategy back then. Right now, top brands are looking past keyword research to focus on what audiences want to read. Keywords are not the end-all and be-all of blog writing. You also need to make sure your blogs provide value to your visitors and position your product or service as a solution.
2. Create an effective outline
Once you know what to write about, you need to come up with a structure for organizing your ideas. To do this, you can take the topic and determine what your audience needs to know about it. Make sure your draft flows logically and includes information that’s relevant to the topic. For instance, if you are a real estate professional writing a blog about the challenges millennials face in today’s housing market, you can list down these challenges and their underlying causes.
3. Write a great headline and lead
You can’t convert a reader if you can’t draw them in. Consider writing a headline that encourages your audience to read the entire blog. Keep it short and ensure that it contains the keywords or phrases related to the topic. Depending on the topic, you can start your headline with the phrase “How to” or a number. Apart from a headline, you should also write an engaging first paragraph (or lead). You can write about a problem or a personal anecdote related to the topic. Either way, you need to write a lead that stirs a visitor’s curiosity so they will end up reaching the call-to-action at the end.
4. Learn from other writers
The blog writing process takes a long time to master, but once you do, you will be able to create content that builds brand awareness and generates sales. There are several online platforms you can check out such as the Content Marketing Institute which publishes tips on writing better content. You can also join offline communities where you can meet with other writers and get the support you need to produce educational and entertaining content. If you are still not sure how to craft a great blog from scratch, you can always turn to firms like WritersBlok, a ghostwriting agency for help.
Writing blogs is essential to the success of your marketing campaigns. It involves more than just creating content that appears on the first page of the search engine results. Making the most of this strategy also means helping your audience find the solution to their problems.
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