Customer engagement. Two words, six little syllables, and a business tactic that, when done correctly, makes all the difference between start-ups surviving year one and SMEs progressing to the big leagues. If you’ve got this far in your business venture with little to no attention to customer engagement, count yourself lucky. In any case, your performance would no doubt benefit from a more engaged customer base. If you need help getting started, perhaps with finding the right marketing agency, contact a specialist who can streamline your approach (see https://garethhoyle.com). Otherwise, let’s get started with some top tips on boosting your online customer engagement methods.
Engaging content is king
Content creation can be looked over as a skill. After all, everyone learns words at a young age and we can all do words standing on our heads. However, unless the person tasked with putting the content together has the characteristics of somebody who can quickly learn about often quite specialist topics and reproduce that knowledge in a meaningful way to a niche audience, you have a problem. Content that engages needs to be more than a couple of keywords in the middle of an impenetrable block of jargon. Hire a copywriter, or ask the heads of department to help – whatever you do, choosing to leave the content to the last minute and expecting miracles is foolhardy.
Earn a lower bounce-rate with a quiz
If you’ve ever missed something important in the office because you were too busy clicking on multiple choice answers to find out what type of bread you are, you’ll know the value of something like a quiz to keep your customers watching. Build your quiz online today. Be sure to include questions that can help you to understand both the rational and emotional drivers behind your users’ motivations. For example, “Pick one thing that makes us stand out – price/value/quality/customer service”, and “When are you most likely to shop – payday/evenings/weekends/when offered discount”. Offering some sort of accompanying incentive to complete the quiz is also beneficial – this could be anything from a money-off offer to informing the quizzer that they are a croissant.
YouTube business account
Lights… camera… no, wait not yet not yet not yet… Yeah. You may not quite be up to Ant n Dec presenting standards, but that’s no reason to shy away from YouTube. Hire a presenter, choose a sunny day, and film using your mobile phone or laptop. We’ve all seen those videos, and there’s no shame in a quickly produced info-vid. The takeaway from this tip is to choose a YouTube Business Account. The main benefit to choosing a business account over a private account is that, whereas personal accounts can only be accessed by one user, the business account allows for the addition of multiple account managers. The channel can also be customised towards your brand, meaning that whereas a personal account is linked to your name through Google, a brand account can be named after the business (be sure to include your business logo and to make use of the banner space).