Content is king. It seems like that’s the motto for all the SEO companies these days. That isn’t without good reason.
Reports show that businesses that run blogs get 126% more leads than those without them. But it isn’t easy to come up with content that your audience will love. Follow the five tips below to start developing new ideas that will keep engaging your readers.
1. Do Keyword Research
The last thing you want to do is create content that nobody wants to read. If you don’t do research beforehand, that’s what you’ll end up doing.
Keyword research is a data-driven approach to getting blog topics. Find a keyword research tool online and enter a few terms related to your industry. You’ll get a list of phrases that you can use as a starting point for your new content.
2. Look at Your Analytics
If you don’t have an analytics package set up on your website, it’s time to get one installed. This software can give you valuable data about what parts of your website your audience interacts with the most.
Use this data to figure out the type of content you should focus on. If you can publish new takes on similar topics, you can come up with new blog posts well into the future.
3. Ask Your Audience
If you’re completely stumped for content ideas, there’s no better way to get ideas than to ask. You can use your email list to get this information.
Send out an email blast to your email list and ask them what information they need to know about your industry. Take the most popular suggestions from your replies and create your new content around those ideas.
4. Monitor Your Competition
You don’t need to create a content marketing strategy from the ground up. The chances are that your competitors have already done a lot of the hard work for you.
Head to your competitor’s website and see what blog posts they are creating. Look for reoccurring topics and social engagement. Once you find blog posts that appear to be popular, try to come up with a unique take of your own.
5. Follow Industry Trends
You can’t always get accurate information from historical data. A lot of trends are fast-moving. If you don’t keep up with these trends, you won’t be able to take advantage of them.
Set up alerts for industry news related to your website. If you can get content out before the other sites in your industry, you may be able to take advantage of the people looking for up to date news.
It Isn’t Easy to Come Up With New Content
Creating an engaging blog isn’t an easy process. You have to regularly come up with new content ideas and write them in a way that connects with your audience. Make sure to follow the tips above so you can have an easier time.
Once you get your content created, you need to get it out in front of your audience. Head back to our blog to learn the best ways to get your content out there.