Far too often people think blogging is just for businesses or influencers. You need to be some kind of “out there” person with an eccentric personality. However, that’s far from the truth.
Blogging can be valuable and interesting to all types of people for all different reasons, and it’s easier than ever to get started with a website building platform like Duda,co, offering quick and convenient ways to build a blogging platform.
But why should you start blogging? We run down the top four reasons…
For individuals it’s the perfect way to start creating opportunities for yourself. If your blog takes off the traffic generated will provide a number of business opportunities, as well as a way to boost your profile. This could come from speaking to the press or at conferences, as well as advertising opportunities that will allow you to monetise your blog and create an effective business out of it.
Many bloggers now work solely as bloggers and the lifestyle allows them to work anytime, anywhere, and make significant amounts of money through what they do. Of course, it takes some time to reach that point, but if you’re serious about it, it is possible providing you have the dedication, unique selling point, and the enthusiasm and charisma to develop a large audience.
Tell Your Own Story
Blogs can essentially act as a diary and you can use them to tell your story. It gives you the opportunity to dictate your own tale and how exactly you wish to portray it. This can come in all manner of different forms and you can focus in on various parts of your life. For example, many people like to concentrate on their travelling, with travel blogs hugely popular these days.
For others, they may wish to focus on beauty or health. It doesn’t really matter, it’s your story.
Meet New People
What you will find is that the blogging community is huge, no matter what niche you wish to go down. That means starting a blog is a brilliant way to meet new people and make new friends.
That can be done in a variety of ways. Firstly, there’s your audience. By engaging regularly with your audience you may start to encounter the same people and realise you have a lot in common with them. This can develop into friendships, whether that remains online or starts to move into an offline relationship.
You will find similar with other bloggers. The more you blog, the more you’ll attract the attention of bloggers within your niche which will then welcome you into the community where they’ll often host events, exchange emails etc.
Validate Your Expertise
If you’re an expert in a certain area, then a good way to get your voice heard on the subject matter is through blogging. Social media has long played a role in this, but if you want to go into more detail on particular subject matter then blogs provide the perfect platform for you to do so.
This can illustrate to readers and the wider industry the skills and insight you have into a particular area and will get you noticed. This will raise your profile as an expert and potentially lead to people reaching out to you for comments on related topics.
Equally, a blog that offers insight into particular areas can also act as a pretty good CV. If you’re looking for a job in the same industry as your expertise, you can highlight this and potential employers will get a much deeper understanding of exactly how much you do know about the topic.