There’s more to guest posting than simply uploading content on a specific site and inserting a link that points back to your website. At the very least, you want to ensure that the website you’re posting your article is of high quality and niche-relevant. On top of that, the link has to be equally good. The last thing that you want is a spammy backlink pointing to your site.
What does this tell you? Well, it implies that finding where to guest post isn’t the simplest of tasks. But, it doesn’t have to be that way – not if you develop a smart strategy to go about it. Here’s a rundown of tips that will score you guest post opportunities fast.
SerpTrust is the new kid on the block when it comes to handling guest post outreach on your behalf. With one of most extensive guest post database around, it promises to get you guest posting opportunities that will not only get you high-quality backlinks but also propel your rankings on SERPS.
On top of that, the service offers link insertions. For starters, this enables you to insert a link on an already existing post, thereby allowing you to rank considerably fast. Think of this as an all-under-one-roof solution to complement your marketing efforts.
Of course, when a third party is handling your guest posting bit, it means that you can concentrate on other avenues to grow your business.
See, identifying a site that accepts guest posting is one thing. However, getting your article published on that specific website is entirely different. Here’s how to go about it.
Reach Out to Sites Where your Target Audience is Likely to Hang Out
Okay, not all traffic is good traffic. So, you need to vet the website you want to consider for guest posting. Indeed, you’re better off with traffic that sticks. In other words, you want to draw people to your article and have them click over to your site.
So, take time to churn out an intriguing post. Also, don’t waste your time by submitting your content to a site whose traffic isn’t anywhere near what you’re targeting. Sure, you might see a short-lived spike of traffic but that’s just about it!
Luckily, with SerpTrust, you don’t have to worry about content – they’ll curate it for you, with your target audience in mind. How about that!
One of the reasons your guest post is likely to get rejected is the failure to follow instructions. So, be sure to go through the submission guidelines.
The last thing that you want to do is to appear as if you’re submitting the guest post only for your gain. Remember, the idea is to provide an excellent, engaging write-up and get a link in return. So, take your time to research on what the website is looking for before submitting. One of the easiest ways to do is to visit the About Us or FAQ pages.
Go Easy on the Links
Yes, the primary reason you’re guest posting is to get noticed. However, that doesn’t mean that you should load content with links from your blog. The best way to go about it is to include a link from your site and two internal links from the website where your article will appear. You can also consider one or two links from authority sites.
Keep the Reader in Mind
Your guest post has a higher chance of getting accepted if it focuses on the reader. So, make your posts as informative as possible. Come up with a unique topic that will grab the reader’s attention. Also, articulate your thoughts in an easy to understand format.
At times, some sites will accept lame content but you can be sure that the impact won’t be a significant as you’d want it to be. So, provide meaty posts, not fluffy stuffy solely intended to drive the reader to click on your link.
Guest posting remains one of the most effective ways to build links. Even then, you have to learn how to do it correctly. Don’t forget to time your submission especially if you’d like your article to create attention about an upcoming event and so on.