Gender Differences in Customer Expectations on Social Media [Infographic]
by Maha Chaudhry | June 26, 2017
By now, we all know that customers expect quality service on social media. However, you might be surprised to learn that men and women approach their online complaints differently. A study by digital commerce agency Corra uncovered some interesting gender differences in customer service expectations. If your business’ target demographic is swayed towards a specific gender, knowing that group’s customer service behaviors can help you better tailor your approach. Check out the infographic below for the study’s findings:
Infographic by Corra. Republished with permission.
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