You want to be that brand people rave about to their friends, remember first when they need your product and patronize no matter how other brands convince them to do otherwise. You want to be that brand consumers trust so much they wouldn’t mind spending more knowing that they’ll get their money’s worth. You want to be that brand so credible stores would fight for your product to be on their shelves. But the question is: how will you make that happen?
Unless you’ve been living under a rock, you know the power that social media has to the consumers of today. 90% of marketers said social media has increased business exposure and 75% said it drove more traffic to their website, which is no surprise considering that there are 3.196 billion social media users around the world in 2018. That’s almost half of the world’s population. To get started with your social media efforts in building brand credibility, here are a few takeaways that you could use:
Before you go viral for the wrong reasons, fix any business glitches first
If you want to go viral on social media, it has to be for the right reasons. So before someone digs up your flaws and tarnish your credibility online, make sure to fix any glitches within your business first. Be like Erik Gordon, so they say, where he used consistency to defend himself against accusations thrown at him and continue to be successful in his career as an investor, philanthropist, and film and television producer. You will make mistakes at some point, whether in your personal life or business, but being transparent about it and finding the right solutions to address those problems is a good way to establish your credibility before you start your social media marketing efforts.
If you haven’t done it yet, start a website or blog
A blog or website is not only a great starting point for you to build credibility, but it is also an incredible platform to show the more human side of your business. But setting up one just wouldn’t do the job. You also need to create consistent, refreshing content that people will love enough to share on social media platforms, articles that are useful for your audience and compelling enough to push them to take action. A lot of entrepreneurs still write their own blog posts because it gives them the opportunity to connect with their consumers, which is a great way to build that trust in them.
Be the brand that offers value and nothing but
Blendtec, an appliance manufacturer selling blenders went from being nobody to becoming a global brand by using YouTube videos featuring its products blending everything from CDs to an iPhone 4. Their videos became so viral that Steve Jobs even made a guest appearance when they blended the iPhone 4.
Now, this is a classic example of social media marketing done right. In a sea of useless promotional videos, you need to be that brand that offers value to your consumers by showing them exactly what your product can do. This gives you the opportunity to build a relationship with consumers before making a sale, which is very important for retention.
Practice a habit of consistency in all your social media platforms
According to research, 51% of social media users unfollow brands that post irritating promotional content or those who don’t post anything at all. Now the key to a successful social media marketing campaign is consistency. Consumers nowadays look to social media for product information to help them make purchasing decisions, so it’s the perfect opportunity to put your brand forward by providing consistent content on your social media platforms.
Finally, always make your social media campaigns about your consumers and not about you. Simply put, give them what they want to hear. For instance, if you’re selling a gadget for the elderly, you can’t expect them to want to hear you talking about all the technical features of your product because really, all they want to know is how they can use your product and how it will benefit them. Also, it’s a good strategy to come up with several problems and show your audience how your product can help address them.
Building brand credibility doesn’t happen overnight. It’s a process that takes time because if you want your relationship with consumers to last, you can’t force them to like your product immediately. It has to come from a sense of trust that will eventually give them more confidence to your brand that they’ll be more than happy to share it with others.