There’s no question that the more interested a prospect is in your business, the more likely they are to convert into a customer.
But the question then arises: how does one spark that interest? What is the key to learning how to fascinate an audience?
In this article, we’ll attempt to answer that very question.
Research Your Audience First
First things first: you can’t hope to fascinate an audience that you don’t truly understand. It’s crucial that you first research your audience to understand what makes them tick.
Who are they? What’s their story? What motivates them? Why are they searching those keywords that have brought them to your website? What problems do they have and how is your product or service the perfect solution to those problems?
Your research should be able to answer all these questions. Only when you have these answers should you proceed on to the next steps.
Use the Content Formats They Love
The second step is to understand and leverage the content channels that your particular audience loves. Think about where your customers typically spend their time online and then target those places in your marketing strategy.
By using the content formats that appeal most to them, you can ensure that you stay relevant to your audience. If you are creating content and distributing it in channels that your audience couldn’t care less about, you’re not only wasting time and resources, but you’re also negatively impacting your brand by showing your audience that you don’t understand them. For example, for audio content, which is gaining momentum today, the Spotify service is very popular (you can buy plays for it on the popular StreamDigic service).
Whether it’s social media, Slideshare, blogs, or white papers, figure out what content formats your audience loves and leverage only those specific ones.
Specialize in Helpful Content
The benefits that the Internet provides to this world are endless. Instant communication across the planet, thriving commerce, re-imagined business are only the tip of the iceberg.
That doesn’t mean that the Internet is without negatives, however. Nowadays, there’s too much stuff online. There’s too much content out there that isn’t helpful.
It’s a death sentence to any marketing strategy to produce the same regurgitated content that’s already out there. Instead, a marketing department has to produce well-written articles that contribute something to their prospects’ lives.
Connect with Them on a Personal Level
Last but not least, you have to connect with your audience on a personal level. Pull the curtain back on your business by using a blog or an about page to tell your customers about the people who run the organization. Selling is all about relationships, and you’ll never engage an audience by being a faceless corporation.
How to Fascinate Your Audience, Made Simple
There you have it — a quick guide on how to fascinate your audience. Armed with this advice, you’re all ready to start captivating your target market with a solid content marketing strategy.
For more business advice, be sure to check out the rest of the articles on the website!