Why is social media expertise becoming so key within businesses? - Social Media Explorer
Why is social media expertise becoming so key within businesses?
Why is social media expertise becoming so key within businesses?
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We all know what a huge impact social media has had since it came to prominence some years ago. The big platforms such as Twitter, Facebook and Instagram have grown at a colossal rate and have billions of users between them all now. It is not just our personal lives where social media has become central though – the business world makes just as much use of it now to share company news, connect with new customers or engage with current ones.

Pretty much any business worth its salt will have accounts on the relevant social media sites that its customers use. What this means for anyone looking at moving into office or admin work is that social media training is essential. Most office jobs now will include this work as part of any role, and you could be asked to take full responsibility for managing social media accounts, for example. You may also be asked to step in if someone who normally does it leaves or is off sick. 

Getting the right training is key 

If you are not a whizz on social media yet, do not worry. Studying on a relevant office admin course at college will give you all the knowledge you need in this area. Following a course like this will also fully prepare you for all other aspects of office-based admin work. By the time you finish, you will be armed with a recognized qualification and a full set of admin skills to impress potential employers. 

If you are already working, do not think that this is out of reach either. Many colleges now offer online or part-time courses to make it easy for adults to pick up the extra skills they require. Bryant & Stratton College is a well-known name for this – to request information on the office administration course it runs, visit its website today.

You may still be wondering about the benefits that social media brings to businesses that makes skills in it so valued.

Cost-effective marketing

One of the major reasons why social media is such a big deal for businesses is the cost-effective marketing solution it offers. As basic accounts on most platforms are free to sign up with and use, it provides a high ROI to companies. Compared to the costs involved with other marketing channels such as PPC, social media stacks up well and means that businesses can get more bang for their buck.

Organic way to engage with consumers

Another benefit of this type of media that businesses love is the organic feel it has. Social media actually allows companies to talk to their customers, rather than merely marketing at them. By allowing two-way, organic conversations, these platforms give firms a way to really engage with the public and build trust. Social media also has a more informal feel, which allows businesses extra scope to showcase their personality and can be more appealing for consumers to use.

Huge reach 

Social media platforms have a huge global reach with lots of users in many different countries. This can be very appealing to a business that wants to break into new territories or sell its goods internationally. Of course, it is also pretty cool for any business looking to grow its brand nationwide. Social media offers this coverage and means that you can get your brand known up in Seattle even if you live down in Florida. 

Keeps them current 

Business is all about competition and doing what you can to get an edge. If you cannot do this, then the most basic thing that you must do is not be left behind! In essence, this point sums up why so many companies now put great focus on social media. If they do not use this channel and their competitors do, they will look outdated and old fashioned to the public. This is not good for business!

Social media is key to admin roles

As the above shows, most organizations now will put great emphasis on using social media to grow and engage with consumers. To facilitate this, they are now making social media management a part of most office or admin roles. This means that you must get up to speed with using social media effectively possibly with a digital marketing and data analytics Masters degree if you have ambitions to follow this career path. Getting the right qualifications and training is a great start – it will certainly help give you the skills that employers in this area are looking for.

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About the Author

Adam Torkildson
Adam Torkildson is the owner of Tork Media, the parent company of Social Media Explorer. He really loves comedy and satire, and the written word in general.

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