TikTok is one of the latest platforms that is taking the social media world by storm. The platform is much like that of Vine which ultimately went out of business. The short clips that many people generate can be used for marketing, comedy, building a personal brand, or even artistic expression. The social media platform has over a half a billion users around the world. This is the active users as the app has been downloaded around 1.5 billion times to date with the number only to skyrocket. The app is in fact the most downloaded in the app store which cannot be understated.
The growth of the use of the app in the US has gone up every year since 2017 when there were around 2 million active users. TikTok has spread across the world with Australia having their user number at about 1.6 million. The entertainment that the app provides has 7 percent of people over the age of 6 in Australia with the app on their mobile device. India has the largest TikTok community and the number is only growing at a faster rate as the social media platform gains even more notoriety.
The average time of use for many users is around 50 minutes which dwarfs most other social media platforms. Certain people have uninstalled apps like Facebook or only check it once weekly instead of daily like in the past. The large amount of time spent daily on the app make this a great target for advertisers looking to expand their reach. 90 percent of users are on the app multiple times per day as it is becoming a favorite of many.
TikTok is the latest social media platform that oozes potential for businesses and individuals alike. Take the time to research more about TikTok to see what all of the buzz is about!