Do you have social media accounts set up for your brand?
If not, you’re making a huge mistake. It’s just about impossible to run a successful company in 2019 without setting up social media accounts on sites like Facebook, Twitter, and Instagram for it.
You’re also making a huge mistake if you’re not taking the time to establish a strong social media presence. It’s not enough to just create social media accounts. You also need to monitor them closely and keep them as active as they can possibly be.
There are some pretty simple ways to give your social media presence a big boost in 2019. By acting strategically, you can connect with your social media followers more and build up your brand in the process.
Let’s take a look at 15 easy ways you can increase your social media presence over the course of the next 12 months.
1. Create Goals for Your Social Media Presence
What exactly is the point of you creating social media accounts for your brand?
Far too many brands sign up for social media simply because they think it’s something they have to do. But the truth is that you’re better off staying off social media if you don’t have a clear purpose.
Before you begin posting on social media regularly, you should sit down and create a list of goals for your social media presence. Is your goal to:
- Answer pressing questions from your customers?
- Make your brand look cooler?
- Attract more attention to the brand-new website you just launched?
Whatever the case may be, you need to have clear goals for your social media accounts. Otherwise, you’re not going to get any real satisfaction out of running them.
2. Figure Out Who Is Following You on Social Media
Take a look at some of the people who are following you on social media thus far. Who are they, and what do they want from your company?
It’s very important for you to identify your target audience and, more importantly, to cater to them. If people are following your brand because they want to keep up with your latest product drops, the last thing you want to do is flood your social media feeds with pictures of the cat that keeps everyone company in your office.
You should figure out who is following you on social media now and continue to monitor your followers in the future so that you can deliver the kind of content they want.
3. Commit to Checking Social Media Early and Often
About five years ago, you could get away with only checking your brand’s social media accounts a few times a week. But now? If you’re not checking them at least a few times every hour, you could be missing out on a big opportunity to increase your social media presence.
Social media addiction has turned into a very real thing, so you want to be careful about how you interact with the various social media sites. But you also want to stay on top of what’s happening on social media and check in on your followers as often as you can.
4. Establish a Clear Voice for Your Brand
If your brand was a real person, what would it look and sound like?
One of your goals when you’re trying to increase your social media presence should be to establish a clear voice for your brand that speaks to your followers. Your brand’s voice should be unique to your company and should set you apart.
It can take some trial and error to find the right voice for your brand. Don’t be afraid to take some risks when you’re first starting out.
5. Form Real Relationships With Your Followers
Once you get into the swing of things on social media, you’re going to start receiving messages from your followers. You should make it a point to respond to those messages. You should also provide people with the information they’re looking for.
You do want to be careful about interacting with so-called internet “trolls” that will try to ruin your day. They’ll often say and do things just to try and get a reaction out of you.
But you should make every effort to communicate with your followers and form actual relationships with them. It’ll lead to your followers becoming more loyal to your brand over time.
6. Find the Best Times of Day to Put Up Social Media Posts
Are you putting up most of your social media posts either very early in the morning or very late at night?
Those times might be convenient for you. But chances are, people aren’t ever going to see posts when they go up at those times.
Instead, try posting in the middle of the day when you’re more likely to attract more attention from followers. A lot of people tend to check in on social media during breaks at work or school and during lunchtime.
You might see a big uptick in social media activity when you post at the right times.
7. Come Up with a Calendar for Social Media Posting
A lot of your social media posts will probably be spontaneous. You’ll think of something interesting to say and post about it on social media without giving it any extra thought.
It’s fine to do this, provided you’re not haphazardly throwing up posts that could potentially put your brand into the wrong light. But at the same time, you should also schedule at least some of your posts ahead of time.
Consider putting together a calendar every month with the different posts that you want to schedule to go up throughout it.
8. Avoid Trying to Sell Something at Every Turn
Are you having a 25 percent off sale at your main store this weekend?
Cool. Post about it once on social media…and then move on!
The last thing you want to do is turn your social media feeds into a steady stream of advertisements. If you’re constantly trying to sell something to people, they’re going to lose interest in your brand.
9. Use a Combination of Words, Photos, and Videos
When putting together social media posts, you should mix things up and use everything from words to photos to videos.
Generally speaking, photos and videos usually work best on social media since people don’t have to put too much thought into them. But the real secret to social media success is hitting people over the head with all different types of posts and keeping them on their toes.
10. Add Social Media Links to Your Brand’s Website
Outside of manning your social media accounts, you should also have a website set up for your brand. You can get a stunning website for your company by relying on Arvig Media website design.
Just make sure you don’t forget to add some social media links on it. It’s an easy way to let people know you’re on social media in the first place.
11. Use Social Media to Hold Special Contests
In an effort to connect with your followers, you should consider holding special contests on social media every now and then.
Tell everyone to retweet or share a social media post for a chance to be entered into a contest to win free products and/or services. You might be surprised by how crazy some of your followers will go when you offer them free stuff.
12. Capitalize on Opportunities to Go Viral
Remember that time Beyonce name-dropped Red Lobster on her 2016 album, Lemonade, and it took Red Lobster FOREVER to acknowledge it?
Don’t do that!
There’s a pretty good chance Beyonce isn’t going to get around to name-dropping your brand anytime soon. But if there’s even a small chance that you could potentially go viral with a social media post, take a shot.
Those kinds of opportunities don’t come around very often.
13. Keep an Eye on the Latest “Trending Topics”
There are always one or two topics holding social media hostage at any given moment. One minute, it might be something the President said, and the next, it might be the latest Game of Thrones teaser.
Keep an eye on what people are talking about and, if it makes sense, inject your brand into the conversation. If you say something really smart or funny about a trending topic, your post could end up going viral and giving you the attention you deserve.
14. Experiment with Social Media Advertising
A few years ago, some social media experts predicted social media advertising was going to take over the social media game. And they were right in a lot of ways.
Many brands have started to invest in Facebook ads, promoted tweets, and other forms of social media advertising. It could be a good option for your brand.
15. Never Lose Sight of What You’re Trying to Accomplish
It’s easy for some brands to get carried away once they start posting on social media regularly.
While it’s good to establish a social media presence, you also don’t want to overdo it and miss out on hitting your original goals. Your social media accounts should, in some form or fashion, help your bottom line.
If they don’t, it might be time to rethink the way in which you’re using them.
Start Increasing Your Brand’s Social Media Presence Today
There is absolutely no reason for any brand not to have a social media presence in 2019.
If your brand doesn’t have one at the moment, make establishing your brand on social media one of our New Year’s resolutions. You’ll be glad you did once you start to see how much more successful you can be with active social media accounts.
Read our blog to see some great tips for writing the perfect social media post for your brand.