Last month, the “Let’s Go Brandon” meme/phrase took social media by storm essentially becoming a “G-rated” variant of not so civil expression “F**K Joe Biden!” It was originally used at college football games, including in late summer.
The risible phrase was shared on social media. It then became the “Let’s Go Brandon” version after the October 2, 2021 NBC Sports broadcast. Brandon Brown won the NASCAR Xfinity Series race. Chants of “F**k Joe Biden” could be heard in the background as reporter Kelli Stavast reportedly incorrectly described what was said as “Let’s go, Brandon.”
The footage of the interview was viralized and “Let’s go Brandon” became an infamy among conservatives. However, this interview was not recorded in the UK. IndependentNewspaper reported that the “phase” has entered mainstream pop culture, with Loza Alexander recording and Bryson Grey each recording songs using the phrase as the title. Alexander reached number 38 on The iTunes Top Hip-Hop/Rap Songs and was the most popular song in Alexander’s iTunes Top Hip-Hop/Rap Songs. Billboard This week’s Hot 100. Gray’s song was also at the top of iTunes. It debuted last month on US Hot 100 at number 28.
The popularity of this slogan is not for everyone, particularly in the case of motorsports.
Steve Phelps of NASCAR said Friday that he doesn’t like to be associated either with politicians from one side or the other. Phelps also stated that NASCAR would pursue legal action against the use of any trademarks with this slogan. After Lenny Dkystra, a former baseball player posted a picture on Twitter this week showing a person wearing a “Let’s Go Brandon” t-shirt that NASCAR has color-coded.
Phelps said that it was an unfortunate situation, and that she felt for Brandon as well as Kelli. It speaks volumes about the current state of our country, I think. We don’t wish to get involved in politics (left or right).
Thank You, ThanksBrandon
BGR.com reported that the White House was well aware of “Let’s Go Brandon” and tried to control the story when @POTUS posted a picture of President Biden meeting with a person named Brandon.
“I fight every day for my Build Back Better Agenda to be passed for people like Brandon. His story is like so many I’ve heard across the country. Folks are just looking for a fighting chance and to be treated with the dignity they deserve – and that’s what my agenda is all about,” the tweet read.
That tweet, which had some 13,000 likes, was only retweeted about 2,500 – and clearly didn’t take the Internet by storm, as may have been the plan. The narrative was challenged and the hashtag #ThankYouBrandon began to trend over the past few weeks alongside #LetsGoBrandon.
The more natural hashtag #ThanksBrandon went viral on Saturday as President Joe Biden supporters reacted to Friday’s passage of Biden’s bipartisan $1.2 billion infrastructure bill.
Kimberley Johnson, Author (@AuthorKimberley), was one of the first to get the hashtag going. She tweeted, “#ThankYouBrandon” because Democratic voters were changing the script and taking control.
“For making our lives your priority, #ThanksBrandon,” tweeted reporter Sarah Reese Jones (@PoliticusSarah).
These hashtags are a reminder of the deep division in this country. But maybe things have become more civil.
Roger Entner from Recon Analytics, technology analyst and researcher on social media said: “Social Media is all about these hashtags or slogans that keep popping up over and over.” “This is the social side of social media. This is the effort of the left in appropriating a slogan from the right. It has happened before with different degrees of success.