Do you pay attention to how shareable your content is on social media? It’s easy to say yes, but if all you’re doing is uploading beautiful images, then you may be missing out. Plenty of factors influence whether people will share your content online. Some love the way you write, others enjoy your visual content, and there are those who simply want to save your content to read it later.
You should consider that there may be people who want to share your content but can’t figure out how to do so. Perhaps the sharing buttons are missing, or you simply don’t have good images worth sharing. Here are a few tricks you can do right now to make shareable content and boost your blog traffic.
1) Study what your audience wants
The performance history of your previous posts and images is a good indicator of future performance. That shouldn’t come as a surprise, yet many bloggers ignore the critical steps in analyzing their blog metrics. Each social media platform has a built-in analytics tool. Take Pinterest analytics, for example, which lets you see what posts get shared the most. Studying the elements of your most shared blogs allows you to find the winning design for your future posts.
2) Design visual content that looks great across all social platforms
There’s no one-size-fits-all approach when designing visual content. What looks good on Pinterest may look horrendous on Facebook. This is something you shouldn’t take for granted. Instead, take a proactive approach and design visual content that people would love to share, regardless of the platform they’re using.
On Pinterest, for instance, long and tall images are preferred since they take up most of the Pinterest feed real estate. If you’re using Adobe Spark, the Pinterest template is set at 800 pixels x 1200 pixels. But the same image size doesn’t work well on Facebook. Using Yoast WordPress plugin solves this problem, as it overrides the default image and replaces it with the recommended image size. If you want to check out more tools that convert images to the appropriate size based on where they’re getting shared, be sure to click here.
3) Write your blogs while visualizing the end result
Interestingly, 32% of marketers consider visual images as the most important form of content, followed by blogging at 27%. There’s no other way to put it: Online users can’t get enough of visual content. While making your text engaging is still an essential step in your content creation strategy, be sure that you’re visualizing how the blog will look like once everything’s finished.
If you’re writing how-to posts, for instance, then consider adding screenshots for each step. This is a surefire way of engaging your readers, allowing them to visualize the exact steps to do instead of merely reading your instructions.
Keep in mind that visuals are meant to add context to your content, and they can spell the difference between people clicking the share button and leaving your website to head over to your competition.