Even if you have created the best product in the world, if you fail to make your brand stand out from its competitors, then you will struggle to succeed.
Did you know that there are currently around 30 million SMEs in the U.S?
That’s a lot of competition and that doesn’t even factor in the larger corporations that you also need to keep up with, most of which have access to huge marketing budgets that you can only dream of.
That being said, there are still practices that you can adopt in order to ensure that your brand stands out from the crowd.
From creating an emotional connection between your brand and your customers, to embracing new technologies, to showcasing your brand with an epic corporate event, keep reading to discover four creative ways that can make your brand more memorable.
Share Your Journey
This is especially beneficial for smaller organizations that want to appeal to the local community, but it can also be advantageous for online businesses who want to attract a larger audience.
Having a page on your website that tells your story, how your business started and how you got where you are today, is a great way to engage with potential customers and create an emotional connection with your brand.
You could even post a video about your story on all of your social media platforms for more engagement. After all, it is estimated that 85% of internet users in the U.S regularly watch video content.
Organize an Epic Event
Work parties are not only great for boosting employee morale, they are also the perfect opportunity to showcase your brand and attract new customers. However, you can’t just arrange a few canapes and cocktails and then hope for the best. You need to ensure that you maximize the effectiveness of your corporate event.
Ways in which you can do this include:
- Live streaming the event on social media
- Showcasing any new products or services that you offer
- Inviting influencers in your industry
- Offering new technologies such as augmented reality to increase engagement
- Creating a social media buzz around the event
- Picking the perfect entertainment
Function bands are incredibly trendy at the moment and you can find ones to suit all musical tastes. Visit this page for the very best function bands in the business supplied by Alive Network, with options including The Beatles, Ed Sheeran, Kings of Leon and The Killers.
Deliver Added Value
One of the simplest ways to stand out from your competitors is by offering something that they don’t — whether that be free shipping, free returns or luxury packaging.
You can also improve their experience by providing the best possible customer service. Many SMEs struggle to compete with larger corporations because they cannot keep up with the same level of service due to budget restraints and a lack of resources. However, there are ways in which you can improve your customer service without spending a fortune or hiring more employees.
One of these is to invest in a virtual sales assistant.
Not only can a virtual assistant communicate with your existing and potential clients 24/7 — meaning customers will never have to wait for a response to their enquiry — but VAs can also:
- Carry out invaluable research
- Schedule appointments
- Generate leads
- Organize your databases
Focus on Your Employees
Did you know that one of the most visited pages on a website is the About Us page?
It may be hard to believe, but it’s true. Yet many businesses fail to take full advantage of this important page and merely add a few boring and nondescript sentences about their team.
However, if you think about this more closely, your employees are the face of your business, even if you are an online company. They are the individuals that your customers interact with on a daily basis, so you need to showcase their talents and individuality on your site.
Forget run-of-the-mill corporate headshots, and instead, feature images that show your employees doing what they do best — whether that be making your products, talking to your customers, or even updating your social media profiles.
If you take away one element from this article, it should be “don’t be afraid to take risks”. Whether that be investing in a new technology that you have not used before, changing your website to reflect your customers’ needs, revealing more about yourself than you would normally do, or by throwing an unforgettable corporate event.
No one has ever become great by playing it safe.