Plenty of marketers were skeptical of Pinterest when it first came out. The site appealed to a very narrow set of niches and was almost exclusively used by women. Over the past five years, Pinterest has grown and proven the doubters wrong. It currently has over 250 million monthly users and is quickly becoming one of the most valuable marketing channels on the web.
While it is encouraging to see Pinterest becoming a mainstream digital marketing platform, it is not without its challenges. The site can become a tremendous time sink for marketers, especially if they haven’t acclimated to it yet. Even experienced Pinterest marketers find it is a massive time investment for a variety of reasons:
- You need to curate hundreds or even thousands of images to gain traction
- You must spend time engaging with other users to build a following
- You need to publish content throughout the day to engage with your audience, especially if you are interacting with people across different time zones
“Pinterest is a proven tool, but it takes a number of time saving hacks to get the most of your investment. It took us a lot of trial and error to figure this out, but finding the right tools made things much easier,” said , the founder of Stash Invest.
The good news is that there are a number of tools that streamline your Pinterest Marketing. Let’s take a look at a few of the best.
Tailwind is a fantastic tool that has a number of benefits for Pinterest marketers. The most valuable feature is that it allows you to schedule posts that you discover from other Pinterest users. This is important, because you’re going to need a lot of content from other users. You don’t want to look too self-promotional and will have a hard time developing a lot of content on your own when you are starting out.
There are other benefits of Tailwind, though. It has a very detailed analytics platform. You can use this to figure out what types of content work the best with other users, so you don’t have to waste a lot of time testing images that will never gain traction. One of my colleagues, a very avid Pinterest marketer, has found that you might need to publish several hundred or even several thousand posts before finding 10 that drive 90% of the traffic to your website. It will be a lot easier to find high-performing images like those if you have access to global data from other users in your niche.
There is a final benefit of Tailwind that surprisingly few people talk about. The tool gives you access to a number of “tribes” of other users in your niche. Using Pinterest tribes enables you to find other users much more quickly and minimize the amount of interaction needed before getting them to collaborate.
You can try Tailwind for free for seven days. The paid plan is $15 a month if you subscribe to a monthly payment plan or $9 a month if you subscribe for a yearly plan.
IFTTT is a tool with an acronym standing for “if this then that.” It is another tool that enables you to save time by posting content to Pinterest. However, like the other scheduling tools listed here, it has other features that differentiate it.
IFTTT is one of the few multi-channel tools that syncs with Pinterest. It also allows you to post to Facebook, Twitter or another social media platform at the same time. This is a great tool to use if you want to minimize the time you spend on your overall social media marketing, because you won’t need to login to a number of different sites individually.
This tool is free.
Viraltag is an excellent tool that helps you create, edit and repurpose posts that are sure to go viral. Here are some of the key benefits:
- It comes with a canvas that helps you quickly create high quality posts from scratch
- It has an image editor that lets you quickly and easily make changes to your existing images
- There is a post recycling feature that lets you get the most visibility from your best evergreen posts
Viraltag is one of the best tools for developing Pinterest content that I have ever come across. You can use it for free if you’re only using three social media profiles. If you want to use the paid plan, then pricing is still reasonable at only $24 a month.
Buffer is probably the most popular Pinterest tool, so I figured it didn’t need to be introduced at the top of this list. However, it is still a very valuable tool for Pinterest marketers, so I had to include it.
Buffer has a great scheduling tool like Tailwind. It’s other selling point is that you can easily cultivate content that you discover on other websites.