Not satisfied with the results of your social media campaign? It can be difficult to accept, but you may have to get back to the drawing board if you want your next campaign to meet your expectations. Social media presents virtually limitless marketing opportunities, but you should never think of it as a straight-line sales channel. Don’t forget the “social” aspect of your campaign. Sometimes, all it takes is a bit of human interaction to start generating more conversions. The following three actionable tips should help you set up a more successful social campaign.
1) Get rid of fears, uncertainties, and doubts
Consumers can find all the information they need online. It only takes a few clicks or swipes, but this doesn’t mean they wouldn’t have doubts when it already comes time to shell out money. Online consumers deal with fears, uncertainties, and doubts—also referred to as FUD. As a marketer, you need to find ways to eliminate FUD to gain the trust of your customers.
One effective way to do this is by using your social media profile to showcase your products or services in action. Couponsplusdeals, for one, leverages this simple strategy to convince both existing and prospective followers to try their discount coupons. The company understands that coupon users have had enough of coupons that don’t work. By being crystal clear about how much users can save and walking them through the steps to use the coupons, the company gets rid of any FUD that users may have in mind.
2) Infuse social proof
Did you know that 90% of online users trust what other people have to say about the products or services they want to purchase? They take online reviews seriously, and you should too. Gathering reviews from your customers marks a crucial first step, but you can take things further by infusing social proof.
You can get started by uploading photos on your social profiles and then linking them to a third-party website that features or reviews your product. This proves to be a breath of fresh air, considering that most businesses simply redirect their followers to their website after clicking on images. When your followers see other people talking about your product or service, they’d feel more confident in choosing your brand.
3) Add user-generated content
It’s easy to forget that much of the success of social media platforms lies in user-generated content. People on social media simply love sharing, and you can take advantage of this by letting them be your never-ending content source.
In many ways, user-generated content is the best social proof you can get. There’s no better way to advertise your products than by letting real people share how they use them, compelling others to try them for themselves and even inspire them to create content on their own. Of course, it can take a while to this level. But you can keep the ball rolling if you offer incentives such as discounts or freebies to those who share photos with your products in action.
4) Expand marketing channels
For starters, it is essential to stay active in as many social media platforms as possible. If you are selective about social media sites, you may be missing out on thousands of conversions. Yes, a few are more popular than the others, and it is easy to think why they generate significant conversions, but you need to see the bigger picture here.
It is wrong to assume that most people use a single or maybe two social media sites at max. You can’t ride your conversions based on assumptions. With so many platforms, it pays to use all of them to maximize your visibility and growth potential. The more marketing channels you use, the more chances you create to increase your conversions.
5) Using automation tools
Considering you are not one of the bigger companies that can afford social media management teams, what options do you have to trigger your posts automatically? In comes automation tools that allow you to schedule and manage your posts on different social media sites. By now, you may have an idea which site provides the best response at what hour of the day. So, when you use automation tools, you don’t have to wait for posts to go live. All you need to do is proofread the content and schedule their publication. Automation tools cut the work for you, enabling you to focus on other opportunities to grow your brand.