It may have taken longer than originally thought, but social media and e-commerce websites are finally integrating into ways that can help boost a business’ sales and improve a customer’s shopping experience at the same time.
A number of simple online apps that can easily be integrated into a WordPress or custom-made site have made it easier than ever before for shoppers to share, comment, and interact with a brand.
To help you transform a dull WordPress shopping cart or product page experience into something that encourages the art of sharing, we’ve come up with five simple ways to mix e-commerce and social media seamlessly, below:
Encourage Social Logins
Integrating social media profiles with e-commerce sites is becoming a common trend, as it allows a customer to skip the rather tedious process of signing up to a new account. Instead, they can get on with what they actually came to your site to do – shop!
This integration allows customers to share any content from your store with friends and family through one simple click of a button.
There are a number of free and paid-for apps, such as Shopify and WooCommerce, which you can integrate into your e-commerce site. They will allow your users to register using their profiles from the likes of Linkedin, Facebook, and Twitter.
Use Customers to Sell Your Products
Allowing your customers to share photographs or videos of themselves using your products helps them to feel connected to your brand. One such way that social media can help your e-commerce site do this is by placing a photograph or video of a customer using or wearing a product underneath its description.
Certain downloadable apps, such as Social Photos, allow you to create a hashtag that can automatically link any photos from social media to a custom gallery anywhere you want on your site. Of course, you have the power to approve or disapprove any photos before they appear, so you can delete any content that you feel isn’t appropriate.
Spread the Word
Having your products shared across social media is a great way for them to reach a wider audience, which is why you’ll see social sharing buttons or widgets on almost every product page of a major online retailer.
If you want to take things even further, the Curebit Referral System makes it possible for you to present certain discount codes to your shoppers should they share their purchase on their social media profiles. As a result, you receive free advertising and your customers feel like they’re getting a great deal.
Integration Works Both Ways
Your customers are likely to spend more time on their social media profiles than they’re on your site, so if they’re following you on social media, take advantage by posting some of your products.
Apps that you can integrate into your sites, such as Autotweet and ShopifySocial, can automatically post product pages onto your social profiles for you. They’ll also provide detailed analytical feedback so you can see which products are attracting the most interest.
Use Your Reviews
Customer testimonials are one of the most powerful marketing tools at your disposal, and with more and more people leaving online reviews on social media channels, there’s never been a better time to start taking advantage.
Shopify features a number of free add-ons that prompt customers to leave a review after purchasing a product, or alternatively, you can choose to send them an automated email reminder later down the line.
Once you have the review, the add-ons will automatically create a small snippet of code that you can place on your site to allow you to display any positive feedback to a wider audience.