Hashtags remain a crucial component of Twitter marketing strategy for marketers and brands worldwide. In fact, more than 47% tweets are accompanied by hashtags.
- Tweets with hashtags receive 2 times more engagement than those without hashtags.
- Tweets with one or two hashtags offer 21% better engagement rates.
- Tweets with at least one hashtag are 55% more likely to be retweeted.
- Brands using hashtags in their tweets see around 50% increase in overall engagement.
Using relevant #hashtags in your tweets can help you take your brand message to new people and potential consumers.
Remember, there are 330 million users on Twitter and if used correctly, your branded hashtags can go viral, helping you increase organic reach, boost user engagement and cultivate an ever-so-engaged community of followers on Twitter in no time.
But here’s the deal:
Making your hashtag go viral on Twitter is no mean feat. And if you’re actually looking to get your branded hashtag to trend on Twitter, you’ll need to systematically follow a few expert tips. In this article, we will pull the curtains away and reveal 5 simple tips that will help you make your hashtags go viral on Twitter.
Let’s get started!
1) Choose a Relevant Hashtag
The first and foremost thing you should do in a bid to make your hashtag go viral is to choose a relevant hashtag, one that can capture the attention of your targeted twitter users almost instantly. Use easy-to-remember and simple keywords as your hashtag so that it can easily convey your objective to the users and more people can connect to it. Also, don’t forget to provide a clear and short description of the hashtag to entice your targeted twitter users to retweet and like it. Always make sure of adding hashtags related to your industry, products or services. Here’s how India’s popular ecommerce platform, Flipkart, strategically uses relevant hashtags in its official tweets.
2) Less is More
Don’t use more than 20 characters in your hashtags. If you choose longer hashtags, then your users will be left with less space to include their message and your username when replying to or retweeting your tweets. Moreover, using more than two keywords in your hashtag can confuse your target audience. So, make sure your hashtags are short, relevant to your business, industry and brand. Here’s how MTV India smartly uses short and simple hashtags on its official Twitter page.
3) Understand Twitter Algorithm
Before you start working on your hashtags, it is important that you get acquainted with the twitter algorithm. It is better to use fresh hashtags. Typically, the shelf life of a tweet is 6 second, so it is important to make sure that your hashtag is able to create that killer first impression in 6 seconds or less. Also, you’d do well to tweet your hashtag between 12 p.m. to 6 a.m. to get maximum eyeballs on your branded hashtag, and it takes approximately 500 tweets within the first hour to make your hashtag trend. Needless to say, the hashtag you use should not be offensive. So, do proper research before deciding on any hashtag.
4) Share & Promote Your Hashtags
Twitter does not trend all the hashtags. Your hashtag should create a good amount of impression on Twitter. So, it is advisable that you start to share your hashtags at least a month prior to when you want it to trend. Share tweets including the hashtags. This is the best time when you can make the max of your following on Twitter. Post your hashtag included tweets at least a few times daily and share and ask your users and followers to retweet. This will not only increase the reach of your tweet, but will also help you promote your brand and create a customer base from where traffic, leads and sales can be derived. Moreover, you can create a blog about your hashtag and add information about in your tweets along with the hashtag to let more and more Twitter users know about it.
5) Collaborate with Influencers
Influencers can be very effective for hashtag marketing. Connecting, engaging, and collaborating with the right influencers with substantial followings on social media can not only help you increase the reach of your tweet, but will also help add you loads of value. In case, you have not connected with influencers yet, then it’s time that you start doing it now by sharing their tweets so that you can increase your brand recall value. Recently, India’s leading insurance aggregator, Policybazaar was looking for ways to maximize the reach of its hashtag, #NiveshKarBefikar, which is a hashtag campaign focused on spreading awareness about Unit Linked Insurance Plans amongst investors. The social media team at Policybazaar reached out to some of the most popular influencers related to investment and insurance domain to maximize the reach of their hashtag. As a result of company’s collaboration with influencers, “#NiveshKarBefikar”, trended on Twitter for an entire day. Policybazaar twitter page not only witnessed an upsurge in the number of followers, but also the visibility of the brand was increased manifolds.
The Bottom Line:
Now that you know the whole nine yards, you can use these five amazingly simple tips to trend your hashtag in order to attract relevant traffic to your site, generate sales-ready leads, and cultivate an engaged following on Twitter.
Go ahead, get started!