As marketers, we spend absurd amounts of time, money and effort to generate leads. But how do you handle and attract leads on different platforms like LinkedIn and Facebook? More often than not, there is no process in place for generating leads. And you need to generate leads in the first place, before you even have someone to send a business proposal to. So, here are nine proven, actionable ideas to energize your lead generation efforts.
1. Use a Drag/Drop, No code needed Lead Generation Website Builder – LevoBuilder
The first step to driving leads is to actually have a site for your leads to land on. By using LevoBuilder, you will be able to select from 20+ lead gen templates and make your site/s within an hour or so each. It’s great if you are looking for speed in making your site, but its not great if you are a developer looking to code your own lead gen pages.
Unlike wix or wordpress, it is important to have a simple way to design your website so that you can test what converts your leads the best. Analytics is key to this step, and having the ability to capture your users information. According to seooneclick.com, “Lead magnets are the most important elements on a lead generation website.”
They are a way to collect your visitors’ contact information. You can collect the email and other contact information of your potential buyer by providing an incentive for them. These incentives are called lead magnets.
Targeted lead magnets are usually a piece of digital downloadable content. Think free PDF checklists, reports, ebook, and cheat sheets. In addition, to collect the visitor information, lead magnets make your visitors interact with your website. Your content will help the visitors even before they become your customer.
2. Use High Value Lead Generation Formats
Not all lead generation formats are created equal. For instance, what do you consider more reliable — a white paper, eBook, or a case study? Below are some of the most effective platforms that will help you generate the most amounts of leads.
• Live webinars
• Kits ( Multiple offers packed together)
• On-Demand videos
• Blog posts when you have a CTA involved in it.
• Blogs with a call to action navigation or side bar.
• White papers
• eBooks or Guides
• Case studies
• Research and Reports
• Templates or Presentations
• Demo requests
• Easy to contact sales rep or RFP process
3. Place Call to Action Button Above the Fold
Calls to action do the best when they appear “above the fold” — the space on your webpage that is easily viewed by the user without having to scroll down. According to many heat map analytics providers, anything that is added below the fold is only viewed by 50% of your webpage visitors. According to Diggity Marketing, “By moving your call to action above the fold, you can increase your impressions and significantly increasing your lead count.”
4. Implement a Lead Scoring System
The process of lead generation is not just about increasing the quantity of your leads, but also increasing their quality. Lead scoring is one of the best ways to ascertain if your leads are of good quality.
Lead scoring helps you evaluate the behavior of your prospects and tracks actions taken by these prospects while interacting with your brand. This helps you determine whether the individual prospect has shown any interest in your offer or not, and whether he or she should be considered a hot lead — or a cold call for your sales team.
To assign scores to your leads, you must examine the various actions taken by your prospect. For example, have they viewed a specific page on your website or expressed interest in a demonstration of your product? These indicators help your sales team determine where the prospect happens to be in the sales funnel.
5. Use Twitter Cards
Twitter Cards have made it easy for marketers to capture leads right in the activity stream. Twitter sign up cards are among the most common uses of this cool, lead generation feature.
Twitter Cards can be very effective. For example, business website Webtrends tested Twitter lead generation cards and increased their leads tenfold while lowering their lead generation costs by 500%. Check out Twitter’s overview for instructions on how to get started.
6. Send SlideShare Traffic to Your Landing Page
With more than 60 million monthly visitors, you will definitely not want to miss out on using SlideShare. Do you also know that with a pro plan you can collect leads? As Ana Hoffman suggested in her epic Slideshare traffic case study, you can directly link your landing page to SlideShare followed by the description in your profile.
Ana has successfully made SlideShare her second largest referral source. In case you want a break down of the tactics that she used to generate leads through SlideShare, you can check them out here. If you need an example of a landing page check out MealFan.
7. Speak at an Event
Being a speaker at a physical event can yield high quality leads. As a presenter at an event, you hold a position of authority. If your presentation goes well, you can make valuable connections that can turn into leads. For example, as part of the influencer marketing team plan that drove more than 10,000 new users in just two years, Crazy Egg founders offered to speak at any marketing events that would have them. Not all events matched up perfectly with the product but yet each one brought in new customers.
8. Make Your Web Forms Shorter
Most people don’t like completing online forms if they are too long and time-consuming. If your contact form requires a lot of fields, try making the form shorter and adjust the styling. Reduce the space between fields, or align the titles to the left of each other instead of above, so that the contact form appears shorter and looks better. If the form appears shorter, it indicates you are asking for less information — and the respondent is more likely to complete the entire form.
9. More Landing Pages Equals More Leads
According to a recent study by Hubspot, organizations have seen a 55% increase in leads when they have between 10 – 15 landing pages for lead generation. In a nutshell, the more content, landing pages, and offers you have for your customers, the more opportunities you will have to generate leads for your business.
10. Share a Success Story
Have you tried sharing content with your audience as part of your lead generation process? Use information you already have on hand, such as internal case studies or even success stories shared from your clients.
Format the content so that it’s actionable and highlight what your readers can learn from it. For example, are 3-5 take away’s your audience could implement in their business to gain some results? Once you make sure that your content is actionable and useful, add a link with more information on your products and services, followed by how they can connect with you.
Generating leads online is one of the best ways of transforming your business. By having some great offers, landing pages, good calls to action and effective web forms, you can reduce your costs per acquisition and deliver high quality prospects to your sales team.
Image credits: Pixabay, Ampliz