How to Integrate Social Media into Your WordPress Site

WordPress enables millions of people with no coding skills to manage their websites and create posts every day.

In fact, 32.5% of all websites are built with WordPress. That means that if you’re a website owner, there’s an about one in three chance you use WordPress.

If this is true, you have numerous ways to attract users to your WordPress site and build strong engagement with them. This is a must if you want a large following.

One of the most effective ways to do this is social media. Millions of people use various forms of social media every day. That’s a huge potential to expand your audience and boost your website’s success.

That’s why we’ve compiled this list of ways to connect your WordPress site to social media. Let’s get to it.

Include Social Share and Social Follow Buttons

The first thing to do is to include share buttons into your posts.

This lets users easily share your content with their friends on Facebook, Instagram, Twitter, or any other relevant social media. Their friends can then share it with their friends and so on. All in all, it is an awesome way to get a new audience.

Shared Counts plugin does this quickly and also enables keeping count of how many social shares your posts have.

You also want to create your own social media accounts and connect them to the site. Again, users can just click one button and instantly receive social media updates whenever you post something. This is great for getting users coming back for more.

Here’s a guide on how to include social follow buttons. If you don’t want to go through the trouble, you can also search the WordPress plugin directory for a social button plugin.

Enable Auto-Publishing to Social Media

Of course, you still need to provide social media updates when you publish new content. That’s why you need auto-publishing. If you have profiles on five or ten different platforms, this saves you an enormous amount of time. You don’t have to type the social media posts yourself—the plugin takes care of it.

If you’re not using the Jetpack plugin, you should. One of its many options is auto-publishing. It covers all the major social networks so unless you want to publish somewhere obscure, consider using it.

Don’t forget to make a social media post of your own from time to time. Your audience might get bored if all they see are the same generic updates.

Include Social Login

One thing that might make your WordPress site more enjoyable is letting users log in through their social media accounts.

Websites typically let users create accounts by providing a login form. While having a login form is good, practice has shown this takes away engagement for most users. They either don’t want to be bothered by entering their info, or they don’t want to remember login information for a lot of sites.

Either way, a lot of users prefer clicking a button and logging in through their Facebook, Twitter, or Pinterest accounts.

If you’d like to make your website more engaging, there’s an array of social login plugins to choose from. Just pick one that has all the features you need, and you’re good to go.

Conclusion

Social media is an excellent way to promote your site. Include the above features into your site, and you’ll see a hefty traffic boost in the near future.

For more info on WordPress and its functions, check out the infographic below.