For any business, having a strong online presence is paramount to success. Nowadays, this doesn’t just mean having a slick, SEO optimized website. Social media has become a crucial part of digital marketing and customer retention. This doesn’t mean you should focus on one more than the other. In fact, the most successful businesses know how to integrate their WordPress website with their buzzing social media pages.
Integrating these two key aspects of your company’s digital presence will make it easier for users to find you and to interact with you on whichever digital platform they prefer. Let’s talk about a few ways you can begin to integrate WordPress and social media.
Share new posts automatically
Once you’ve created a website that looks great and is filled with engaging content, make sure it can be found by sharing new posts on social media automatically. Find an easy plugin that will post every new blog and article on each of your social media accounts. This will help your website reach more potential viewers, plus it will remind old followers of your existence and keep them coming back for more.
Make sure your WordPress content is optimized for social media platforms
When your blog posts are published on social media, make sure the links look professional and eye-catching. This means the title, description, and image are all optimized for various social media outlets. Try using a social sharing optimization plugin that will do the hard work for you.
Be sure to keep track of your sharing
Keep track of your social metrics to see which posts gain the most traction and which social media platforms are the most successful. This will help you to tailor future posts and ensure that each and every article will be bringing in the views and clicks you need.
Make sure your WordPress posts can be shared by others
Make it easy for readers to share your posts on their own accounts. This one is crucial as it is essentially free advertising for your website. If a reader wants to share your post, it’s likely that their followers will also be interested in reading it.
Be sure to include attractive social share buttons at the bottom of each post so that your readers can share your articles with a single click. Again, optimizing your content for social media sharing is key, as your readers will want the link to look good on their social media too.
Social media embedding
A social media embedding is when a sidebar is displayed on your website where your corresponding social media feed will appear. This is a great way to encourage people viewing your website to stay connected to your new posts. Find a plugin that allows all of your different social media feeds to be displayed simultaneously.
Social media is an integral part of any marketing campaign. With consumer trust in fellow customers exceeding trust in the brand itself, it’s imperative your posts are shared to gain trust in others.