All businesses should be using emails to connect with both prospects and customers.
Emails are easy to create and provide a tremendous bang for your buck – its ROI is roughly double that of other digital marketing channels.
But with so many companies using email, it can sometimes be difficult for small or mid-sized businesses to compete with the big names on the block.
Tools to Help Your Emails Shine
Even if you don’t have the budget for a major CRMs like Hubspot, Marketo, or Pardot, there are plenty of other email tools available to you to create professional and impactful emails.
From complete email packages to other tools focusing on specific features, here are four that will help upgrade your email game:
MailChimp is one of the most popular email tools on the market today for email newsletters.
If you have less than 2,000 subscribers and send less than 12,000 emails each month, you can take advantage of the free plan, which gives you the ability to create email campaigns, landing pages, forms, and ads – among other things. Plus, you can set up email automation and run tests to optimize your templates.
In addition, the platform integrates with many other tools like WooCommerce, Excel spreadsheets and Square, helping to streamline your marketing efforts. If you’ve ever thought that excel was beyond you, this handy guide on how to remove blank or empty rows in excel should help.
SendHippo is another tool designed for your marketing campaigns. But unlike MailChimp, SendHippo gives you more control of your email design with an easy drag-and-drop functionality to build your template. This tool also offers the campaign management, automation, and tracking found in most email resources.
SendHippo has a free plan with gives you unlimited contacts and up to 300 emails a day.
Have you ever wondered if that client ever opened that personal email you sent?
Mixmax integrates directly into your Gmail and provides real-time updates when a recipient opens an email that you sent. Even if you send to a group, you can see which members read your message and when.
Mixmax is also a great time-saving tool for your team. Features like embedded surveys, pre-designed templates, task management, and the ability to dial your prospects directly from Gmail allow your team to do more in less time.
Mixmax starts at just $9 per month for each user and integrates with several services like Salesforce, Google Calendar, Dropbox and many others.
4. Email on Acid
Every email service provider will display your emails in different ways. For instance, an important photo or graphic might not show up in the inbox of your biggest client.
Email on Acid allows you to preview how your email will appear in more than 70 email clients and devices. When you see issues, the tool lets you make quick and easy adjustments to code to solve those problems – no HTML experience required!
Email on Acid starts at around $45 a month.
Omnisend is different from basic email automation tools. Omnisend uses an omnichannel approach – you can communicate with your customers via email, Facebook messenger, Web push notifications and even SMS. This tool offers smart segmentation across all channels, which allows you to create precisely targeted campaigns that send the right message to the right person at the right time, every time. And unlike Mailchimp, Omnisend provides 24/7 support with the possibility of a dedicated account manager.
Connecting your ecommerce store with Omnisend is simple: you just need to install the plugin, and there’s no need for custom development.
Prices start from $10 per month.
Step Up Your Email Game
You don’t need deep pockets or even a wealth of design or development experience to improve your emails. Consider trying one of these four tools in 2019 and see how much more effective your emails can be.