Great website design is very important because it has a significant impact on how your target audience perceives your brand. Smart and creative website design ideas can pave the way for you to stand out from the crowd.
For small businesses, their websites establish their online presence, such that it creates the first impression of their customers and clients. More often than not, users find a small business website helpful if it has relevant content along with an intuitive interface that makes it easy for them to navigate the site. Along with this, the look and feel of your website can also keep your visitors engaged and remain on your page, or leave immediately and turn towards your competitor instead. To ensure the former, below are some creative ideas for your website design.
1. Make it Interactive
One way of incorporating creativity into your website design is by making it interactive, giving your users the feeling that they have the power over your site. This is because of the interactive elements that they can scroll and click on certain parts. Just keep in mind to maintain the intuitiveness of the page such that your visitors will still be able to figure out how to navigate your homepage and find the information they need, even with the interactive elements.
2. Leverage Animations and Illustrations
Another creative website design idea is integrating animations into your pages. This may prove to be more challenging to build, entailing the need for you to spend more for your website creation, but it can all be worth it in the end. The reason behind this is that animations can create a memorable experience for your users by drawing their eyes on the movements of the images on their screen, making them more interested in what they are seeing.
Along with animations, you can also use original illustrations in parallel. The same style and color scheme will perfectly tie all your pages together and make your overall theme more cohesive. Otherwise, you can also add photos of your product at the center of your web page. Just bear in mind to keep it interesting and attractive.
3. Opt for a Unique Font
You can add some personality on your website by going for a font that is not commonly used or seen on most web pages. While you can stick on a single font for your site, it is also a good idea to try to mix and match a couple of font styles. Explore font combination tools that can help you identify which styles go perfectly together. Just keep in mind to utilize fonts and font sizes that are readable and easy on the eyes.
4. Be Bold and Colorful
Depending on your business or niche, playing around with bold colors may suit your website. You may be able to bring out the personality of your brand using the perfect burst of color. However, you need to bear in mind to go for color combinations that blend well together to make your website stand out.
5. Incorporate Gamification
Technological innovations have made it possible for gamification to be integrated into website designs. This is a great way to encourage your site visitors to perform the actions that you want them to take. For instance, come up with a points system wherein your visitors can earn points that they can use to redeem certain discounts or upgrades. Not only will this keep your users engaged, but they are more likely to keep coming back to your site or referring your brand to their network too.
6. Explore Contemporary
Finally, you can never go wrong with a clean and modern look for your site. A minimalist layout and a flat aesthetic are often easier to the eyes of the users because of the absence of clutter and unnecessary information. This makes the site more intuitive and easy to navigate, even for those who are not tech-savvy. Significantly consider this website design, particularly if your niche is in education, technology, or consulting.
Make sure to incorporate creativity into your website design to ensure that your visitors will remain on your page instead of otherwise. You can make it interactive or leverage on animations to make it more interesting. You can also go for a unique font or be all out, bold and colorful. Take advantage of technological innovations and incorporate gamification or explore contemporary designs that will give your site a modern and updated look. Just keep in mind to generate the appropriate balance in these design elements to ensure that your site is engaging, rather than overwhelming.