6 Benefits of Outsourced IT Support for Managing Your Social Media Strategy - Social Media Explorer
6 Benefits of Outsourced IT Support for Managing Your Social Media Strategy
6 Benefits of Outsourced IT Support for Managing Your Social Media Strategy

The modern economic environment is evolving at a rapid pace and presents firms with challenges never seen before. Modern organizations have no choice but to develop solutions for these problems or integrate modern requirements to stay competitive. 

The modern market is evolving. It requires businesses to have high levels of specialization, customer relations and efficiency. The digital space and technological advancements have brought forth products, services and industries which just a few years ago were unheard of. More companies are utilizing social media to reach customers. 

Even traditional aspects of business such as sales, accounting and HR departments are changing in how they function and are used. Many business experts are of the view that businesses today should focus on delivering specialized services while delegating all other aspects of business operations to third-party specialists. 

Thankfully, there are numerous outsourcing and freelancing portals available today. These marketplaces for professional services are an example of the ‘gig-economy,’ where business operations can be delegated into micro-tasks. We have previously talked about the benefits of hiring skilled social media professionals through these platforms, but you might also need to hire auxiliary professionals to supplement some aspects of your social media strategy. 

Hiring IT Specialists to Supplement Your Social Media Strategy

These tasks are outsourced to professionals who can do the task better than an app, and without costing an arm and a leg. Every aspect of a business can be outsourced efficiently if one smartly goes about the process of outsourcing

However, as technology and digital mediums are becoming an ever-increasing part of businesses and organisations, the associated services involved are a necessity for firms in every industry. Whether it’s related to hardware, software or intra-business technology, there’s high demand for an expert IT outsourcing service that can keep digital infrastructure running at peak performance. 

However, IT support itself is a vast discipline and it can often be costly to maintain an in-house support team to manage IT systems. Rather than managing it themselves, firms can benefit from having a third party take care of this matter. 

Low Costs

A full-time in-house IT support crew will add a few names to the firms’ payroll. Regardless of whether their services are used or not, it will be a fixed expense every month for the organisation. For small businesses and startups, this can prove to create more expense than value, as IT support staff aren’t required every day. 

A well-installed IT setup only needs technical assistance if something goes wrong or there’s a need for change. At times, there may only be a need for a specific service where one particular job needs to be done, rather than having a full-time crew; in these cases, an IT specialist expert can be hired for that one task. 

More Options

Having a full-time in-house IT crew won’t guarantee all your IT solutions can be taken care of, either. IT experts are proficient in their own fields, and if there’s a job that falls outside of their area of expertise, it’ll require either a new employee or the task will have to be outsourced. 

Unless the in-house IT team has one expert for every area of the IT infrastructure, the onboard support staff can become a limiting factor for the business. With an outsourced solution, businesses can choose who they want to work with whenever they feel there’s a need for that service. There’s also no restriction in repeatedly employing the same person. If one outsourcing company or freelancer seems like a better option, then they can be hired as many times as you’d like. 


Rather than spending hours trying to manage the task themselves, businesses can receive the help of a freelance expert or find an outsourcing solution who can do the job more effectively and leave staff with more time to work on other vital aspects of the business. 

As IT support requires significant technical expertise to manage, trying to do so with little experience yields a below-average result and also costs in terms of other work that remains undone. 

Better Specialisation

Even full-time in-house support teams need to outsource their work to a specialist. Through outsourcing, businesses can directly seek expert services and receive even better results. 

Faster Delivery

No business aims to be late in the delivery of products or services to their clients. Outsourcing gets the job done quickly and keeps business on track. Rather than spending time and effort trying to solve an issue using an in-house team or staff who aren’t fully qualified, outsourcing the task takes care of time constraints and the quality of results. 

Strategic Investment

Outsourcing isn’t always about saving money. In many niche service areas, outsourcing can be quite pricey, but if it benefits the organisation and yields profit, it’s a valuable investment, not an expense. 

IT expertise isn’t the core competency of many firms, which makes it difficult for them to manage very specific IT-related problems. The purposes of the niche expert is to increase value for the firm and help develop the infrastructure to a level that’s more profitable. Outsourcing is the best way to get the right person for specialised tasks and benefits the firm in multiple ways.

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About the Author

Ryan Kh
Ryan Kh is an experienced blogger, digital content & social marketer. He is the founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate about covering topics like social Media, branding, startups & entrepreneurship. Follow his latest tweets on Twitter: @ryankhgb.

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