As an architect or designer, you are the one who creates places for people to live. That is something that has always been done throughout history, but now it is your job. It can be a very rewarding career with many benefits, but it also comes with some challenges. One of those challenges is marketing your company so that you have enough business to not only survive but thrive! This article will discuss 5 strategies for marketing your architecture and design company–some old school and some new school techniques.
Marketing architecture and design companies is not easy, especially if you want to showcase your ADU design ideas. With the onset of new technologies, many businesses do not realize that marketing strategies can be adjusted to fit their needs. It is important for architects and designers to understand how these changes will affect them as well as what they need to do in order to stay relevant and competitive in today’s market. For this reason, we have put together a list of five strategies that should work for any business trying to find success on the Internet:
- Include your company website address everywhere you can
- Utilize social media platforms such as Facebook and Twitter
- Create an engaged email database by using software like MailChimp or AWeber
- Use blogging sites such as Medium or Blogger
- Develop a portfolio website
Let’s take a deeper look into each strategy.
Put Your Website Address Everywhere!
It is important to be able to promote your business in as many places as possible. This means that you should always include your company website address wherever you go online. Whether it’s on a blog post, YouTube video, Instagram photo or even an email conversation with someone–make sure the person knows how they can contact you by using your company website!
Social Media for Marketers
Many businesses are now aware of the power behind social media platforms such as Facebook and Twitter because these sites allow people from all different areas around the world to connect instantly through their phones or computers. In order for architects and designers to tap into this market, then they must invest some time into creating accounts on both of these websites (and more if necessary). Once accounts have been created, then it’s time to start utilizing them!
Utilize Email Software
One of the best ways for companies to get in touch with their customers is by using a software that allows them to create and manage email lists. This way you can send out updates about new products or services without having to use too much time updating your website. Some great options are MailChimp (which has templates built specifically for architecture and design businesses) as well as AWeber . Both give discounts if you decide to sign up for multiple years–so make sure not to pass these savings up!
Blogging Sites Are Crucial For Marketing
If there was ever a social media platform geared towards architects and designers, then blogging sites are it. These sites allow people to share their thoughts with the world by creating small blog posts that can be searched for easily on search engines like Google or Bing . Having a presence here is important because not only will you gain traffic from visitors but also social media followers as well!
Developing Your Portfolio Website
To create your portfolio website, then there are two options: You can either use WordPress (which has themes specifically made for architecture and design) or Squarespace . Either way works fine–but we recommend going with something more professional such as WordPress so clients feel at ease knowing they’re working with someone who understands how websites work!
As you can see, marketing an architectural and design company isn’t easy–especially when you are competing against companies who have been in the industry for years. However, if you keep these strategies in mind while growing your business then there is no reason why you cannot find success online!
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