With approximately 15,516 likes and 110 comments per post, fashion is without a question one of the biggest industries on Instagram.
According to a survey, more than 250 million Instagram users tend to buy clothing material or badges that they noticed on the social media platform. While more and more people are being attracted by Instagram, the platform is rapidly growing and establishing itself. However, the competition is also growing side by side with the marketing opportunity.
So, the main question is: how can a smaller fashion brand also taste the fruit of success in this vast competition? Well, we got you covered.
In this article, we will discuss 7 tips that will help you to stand out from the huge retail crowd.
Always Upload Perfect Pictures
Instagram is considered the realm of amazing photos. Even if you don’t work in a fashion brand, you should always upload quality content in your Instagram story and feed. You might be thinking of what is known as quality content. Quality content can be everything from picture quality to relevant hashtags. Here are 2 picture quality elements you should follow every time:
- Always use high-resolution pictures
Instagram is an abbreviation of ‘Instant Telegram’. However, nobody clicks pictures using Instagram’s camera. The main reason is that the Instagram camera does not produce the same image quality as your phone camera does. But, your phone camera cannot overtake the DSLR cameras, where the image quality is fantastic. That’s why you should always use good cameras to click high-quality images. This will help your brand to get a boost.
- Your picture should have a story
Always click a picture that has the power to tell a story. Otherwise, your audience will see your images as an irrelevant post.
Use Appropriate Hashtags
Even though the hashtag was created 11 years ago, it’s still one of the most useful tools mainly enhancing account visibility. Millions of people use the hashtag to boost their product discoverability. You might be thinking that if you use a hashtag in your images it will automatically gain popularity. Unfortunately, this won’t happen overnight.
To promote your brand or product, you need to use narrow and long-tail hashtags. So, try to research your hashtags or keywords before applying them. You can also create a custom hashtag for your brand and use it in every image.
Engage With Your Audience
Now you have mastered the photography techniques and uses of hashtags, now it’s time to advance to the next level, which is interacting with the people. However, try to focus on the people who use the same hashtags as you. Like and comment on their post to boost the relationship. You can also nicely ask for their permission to repost some of their images. Try to tag them in your post also. This will give them a public shoutout. Whether you know it or not, this is one of the best ways to strengthen your bond with your followers.
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Promote Your Instagram Account Everywhere
When you start as a new fashion brand, you might need a little kick start to generate some awareness. One of the efficient ways to do that is by selecting Instagram Ads. With more than 2 million advertisers on Instagram, you’ll find this technique very useful.
However, there are various other ways to promote your brand awareness on Instagram other than spending money on ads. Link your Instagram account to other social media platforms like Twitter and Facebook.
Influencers Can Promote Your Brand
Undoubtedly, influencer marketing has a huge impact on Instagram and it will more likely expand in the upcoming years. Even some well-known brands use influencers to boost their business.
Remember one thing; you have to choose an influencer whose audiences are relevant to your brand. For example, if you want to promote women’s clothes, do not approach an influencer who prioritizes men’s garments.
Also, do not approach an influencer based on their followers. Instead, try to choose them on their basis of engagement rate.
Create a Shoppable Instagram Feed
You need to provide a direct opportunity to shop on your Instagram feed. This is the best way to convince them about your products.
You can add a clickable link in your Instagram bio. That’s how you can generate a CTA (call-to-action) for your potential audiences. When a user clicks on the link, it will take them directly to your website.
Upload Behind the Scene Footages
While you focus on making your Instagram feed perfect, do not hesitate to exhibit the real nature of yourself. According to https://www.forbes.com, explain your own story on the Instagram stories section. As stories disappear after 24 hours, you don’t have to worry about the visual aspects. Additionally, you can share different memories and experiences, and moments from ‘behind the scenes’.
Your main goal on Instagram is to market and generate revenue. And if you show the real side of yourself, it can boost the brand’s revenue.
These are the 7 tips that can expand smaller fashion brands on Instagram. Try to store sufficient content ideas that can aid you for a month. You can also experiment with new ideas to see if your audiences are responding or not. So, build some appropriate and interesting marketing strategy before you post something related to your fashion brand.